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videoproduction

Create a Memorable And Engaging Video Introduction Clip

The ^(Indie) Virtual Production Diary – 12th December 2022 One of the key assets for each show is the video introduction – it has to be catchy, on brand, deliver the key messages and have a call to action. Now that the Show virtual set and most studio control tech components are in place, I’m working through the Show script and building the assets I’ll need. What originally started as… Read More »Create a Memorable And Engaging Video Introduction Clip

Virtual Set Design – don’t tell – SHOW!

Virtual video production and virtual set design allow brands to create video and image assets for marketing communications quickly. One of the key business marketing and communications lessons is to try and make life easier for your potential new customers by reducing the amount of mental work they must do to understand what it is you’re selling. 90% of information transmitted to the brain is visual. Show your customers (preferably… Read More »Virtual Set Design – don’t tell – SHOW!

Fashion in the Metaverse

Fashion in the Metaverse – a conversation with Natalie Xenita, Managing Director – IMG Afterpay Australian Fashion Week Wednesday, 3rd August 2022. Yesterday we broadcast to LinkedIn, Episode 04 of the Matty Harrison Show with IMG’s Vice President-Managing Director, IMG Fashion Events & Properties Asia Pacific, Natalie Xenita.  From a strategic marketing perspective, there are several aims of the Show – The usual – Increase brand awareness and generate revenue… Read More »Fashion in the Metaverse

Lights Camera Action Service

AFS Group Matty Harrison Show

THE PRODUCTION DIARY In today’s preset production world of Tiktok, Instagram Stories, Zoom meetings & Canva artwork, the consumer or corporate customer often expects to create content as simple as shooting, adding a template, and uploading. It’s a drizzling Monday, May morning here in Sydney town today which seems the norm after the last six months of nearly constant rain. Back in the Big Dog Studio, it’s been a big… Read More »Lights Camera Action Service

Andy Warhol, NVIDIA #GTC22, auditions and multicams in the metaverse

THE PRODUCTION DIARY It’s the 1st of April 2022 on a wet and windy Friday morning here in Sydney. I sit here in my little studio typing and wondering if writing this blog has a purpose? Like taking photos that you never share or look at again. I can’t remember who said it but it was something like whatever you practice you get good at. It’s also the ability to… Read More »Andy Warhol, NVIDIA #GTC22, auditions and multicams in the metaverse