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Scott Maxworthy

Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.

Bali Fresh Kispray Australia Ai Video Advertising Campaign

Capturing Paradise: The Inside Story of Bali Fresh Kispray Australia’s Unforgettable Campaign Introduction Do enchanting fragrances, serene beaches, and tropical landscapes make you picture Bali? Year after year, these charming elements invite millions to the emerald-green shores of Bali. But what if you could capture this paradise and bring it inside your Australian home? Embark with us on a journey to the splendid world of Bali Fresh Kispray Australia! Our… Read More »Bali Fresh Kispray Australia Ai Video Advertising Campaign

Reviving Tradition, Embracing Future: The LED Revolution in Pubs

vintage Australian pub-style poster designed in a widescreen (16:9 ratio) orientation, merging traditional pub elements with modern LED video technology. This artwork encapsulates the fusion of heritage and innovation in the setting of an Australian pub.

In an era where tradition meets innovation, LED video signage emerges as a transformative force for pubs and licensed premises. This piece delves into how the dynamic allure of LED technology not only revitalizes the traditional pub experience but also opens new avenues for storytelling, customer interaction, and sustainable practices. Join us as we explore the compelling journey of pubs like ‘The Digital Inn,’ navigating the digital age with LED signage, and setting new benchmarks in the hospitality industry

Embracing Humanity in the Digital Era: A Business Perspective

In today’s digital whirlwind, the quest to maintain a human touch amidst a sea of technological advancements is not merely a challenge but a pivotal necessity for businesses. “Embracing Humanity in the Digital Era: A Business Perspective” dives into this delicate equilibrium, showcasing how businesses can leverage cutting-edge tech to boost customer engagement and experience while safeguarding the invaluable human connections that nurture trust, loyalty, and community spirit. How can… Read More »Embracing Humanity in the Digital Era: A Business Perspective

The Drunken Clam – AI Misadventures in Business Automation

AI in business automation"

Dive into the lighter side of AI with ‘AI – Beyond the Buzz.’ From pub campaign blunders to unexpected wildlife conservation initiatives, join us on a humorous journey through the twists and turns of integrating AI into business. It’s a tale of technology, misadventures, and the human touch that makes AI not just another tech crush. Laugh, learn, and explore the real-world applications of AI in a way you’ve never seen before.

Managing Expectations in the New AI World of Endless Opportunities

Welcome to the thrilling, slightly unpredictable world of Artificial Intelligence, where opportunities abound and expectations soar like a rocket – sometimes into the stratosphere, sometimes fizzling out like a dud firecracker. Here’s your guide to navigating these waters with the savvy of an old sea captain and the enthusiasm of a startup whiz. First up, let’s dock at Reality Check Harbor. Brace yourselves: AI isn’t your silver bullet. It’s more… Read More »Managing Expectations in the New AI World of Endless Opportunities