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Andy Warhol, NVIDIA #GTC22, auditions and multicams in the metaverse


It’s the 1st of April 2022 on a wet and windy Friday morning here in Sydney. I sit here in my little studio typing and wondering if writing this blog has a purpose? Like taking photos that you never share or look at again. I can’t remember who said it but it was something like whatever you practice you get good at. It’s also the ability to track some sort of progress from a production point of view.

Taking a bit of a different approach this week with the “Production Diary” – I’m going to spend less time editing this copy as I write and try and reduce too much technical mumbo jumbo. Like any storyboarding – get the core ideas down first, and do a better edit later.

So, the stuff that’s happened during the week –

The Andy Warhol Diaries

Just finished watching the Andy Warhol Diaries on Netflix – loved it. When we look at the current world of the internet and all its social media influencers we see that he was the first to really push that commercialised social media brand persona “influencer” we see everywhere today – BUT that was over thirty years ago!

Maybe that “social media influencer” positioning was part of the producer’s intent or story hook and the treatment of his less promoted homosexuality is symbolic of the difference between the real person and the brand persona?

The scene about a very young Steve Jobs personally setting up a Macintosh for a friend of Warhol also says so much about that earliest creative tech vision Jobs had for Apple.

Either way, it provides a great historical context to the current converged creative media technology landscape.

Speaking of creative tech…

NVIDIA CEO #GTC22 Keynote address

Watched NVIDIA CEO Jensen Huang present #GTC22 keynote. It’s so full of high tech content that for us normal people it’s a bit like sitting down to a 9-course breakfast degustation with my favourite Internet Chef and author Bridget Davis. Even if you’re not technically orientated watching this will give you a glimpse of the future that’s happening now. What is “normal” anyway in a world of individualism?

GTC 2022 Keynote with NVIDIA CEO Jensen Huang

Multicamera video production within the metaverse

Back in the studio , the focus has been on a couple of things.

  1. Working on a new livestream travel, hospitality and events show for a client and a part of that is finding a co-host. Had our first audition yesterday as a run-through for next week’s shortlisted auditions.
  2. Did some more tests on the multi camera in virtual sets work that I’ve been doing. I’d allocated a couple of days this week but since we pulled the Naked Punt Show off this week due to the Shane Warne Memorial event I had another day free for development work. Yesterday, after nearly two years of tests (and failure) finally cracked the problem of multiple real camera planes appearing in the broadcast viewports.

Thanks, Jordy for hanging around after your audition so I can test on a real person and not Harold.

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Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.