Skip to content

Maxys Privacy Policy

Last Updated: October 10, 2024
Version: 2.3

Max Media and Entertainment Pty Ltd (ABN 75 064 274 844)
99 Ida St, Sandringham, NSW, Australia 2219

© 2024 Max Media and Entertainment Pty Ltd. All rights reserved. This document and its contents are protected by copyright laws. Any unauthorised reproduction, distribution, or use of this material without express written consent from Max Media and Entertainment Pty Ltd is strictly prohibited.

  1. Introduction

Max Media and Entertainment Pty Ltd trading as Maxys (“we”, “us”, or “our”) is committed to protecting your privacy and ensuring the security of your personal information. As leaders in Humanity Centric AI-empowered Transformation, we strive to balance innovative AI technologies with robust privacy protections.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with any of our touchpoints, including but not limited to:

  • Our website (maxys.com.au)
  • Mobile applications
  • AI assistants
  • Software tools and products
  • Metaverse experiences
  • Any future platforms or technologies we may develop or employ

By using our services, you agree to the collection and use of information in accordance with this policy. This policy complies with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), as well as other applicable Australian laws and regulations. We also adhere to international privacy standards, including the General Data Protection Regulation (GDPR) for our European users and the California Consumer Privacy Act (CCPA) for California residents.

  1. Information We Collect

We may collect the following types of information:

a. Personal Data:

  • Name, email address, phone number, and other contact details you provide
  • Billing information and transaction data
  • User preferences and settings

b. Usage Data:

  • Information on how you interact with our websites, applications, services, and AI assistants
  • Features and content you engage with
  • Time spent on various touchpoints

c. Technical Data:

  • IP address, browser type, device information
  • Operating system
  • Cookies and similar tracking technologies

d. Interaction Data:

  • Content of your interactions with our AI assistants
  • Feedback and survey responses
  • Customer support communications

e. Location Data:

  • Geographical location data from your device or IP address
  1. Use of Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Personalize your experience across our touchpoints
  • Communicate with you about our products, services, and updates
  • Process transactions and send related information
  • Analyze usage patterns to enhance user experience
  • Train and improve our AI systems
  • Comply with legal obligations
  • Detect, prevent, and address technical or security issues
  • Protect against harmful or illegal activities
  1. Data Sharing and Disclosure

We may share your information with:

a. Service Providers and Technology Partners:
We work with various service providers and partners to operate our business and deliver our services. These may include:

  • Cloud computing providers (e.g., Google Cloud, Microsoft Azure)
  • AI technology providers (e.g., OpenAI, Anthropic)
  • Analytics services (e.g., Google Analytics)
  • Customer relationship management systems
  • Payment processors
  • Marketing and advertising partners
  • Software and tool providers (e.g., Adobe, Blackmagic Design, WordPress)
  • Telecommunication providers
  • Hosting services
  • Device manufacturers These entities may have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

b. Legal Authorities:
When required by law, court order, or governmental regulation.

c. Business Partners:
With your consent, or to fulfill services you have requested.

d. Corporate Transactions:
In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

e. Compliance with Australian Law:
We may disclose personal information if required to do so by Australian law, including but not limited to the Privacy Act 1988 (Cth), the Telecommunications Act 1997, and the Telecommunications (Interception and Access) Act 1979.

We do not sell your personal information to third parties.

  1. Third-Party Services and Responsibility

Our services may integrate with or use third-party services, software, or tools. While we carefully select our partners and service providers, we do not control and are not responsible for their privacy policies or how they collect, use, and share your information. We encourage you to review the privacy policies of these third parties.

We take all reasonable care in our operations but accept no responsibility for the actions, omissions, or privacy practices of our technology partners, including but not limited to Google, OpenAI, Anthropic, Microsoft, Blackmagic Design, Adobe, and WordPress.

  1. International Data Transfers and Compliance

As a global organization committed to Humanity Centric AI-empowered Transformation, we may transfer your personal data to countries outside of your home country. When we do so, we ensure appropriate safeguards are in place to protect your data, comply with applicable laws, and uphold our commitment to privacy. These safeguards may include:

  • Data transfer agreements incorporating standard contractual clauses approved by the European Commission
  • Compliance with the EU-US and Swiss-US Privacy Shield Frameworks
  • Binding Corporate Rules for transfers among our group companies

We comply with international privacy laws and regulations, including:

  • General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA)
  • California Consumer Privacy Act (CCPA) for California residents
  • Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian users
  • Lei Geral de Proteção de Dados (LGPD) for Brazilian users

We will ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

  1. Data Security

We implement state-of-the-art technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Advanced encryption for data in transit and at rest
  • Regular security audits and penetration testing
  • Access controls and authentication mechanisms
  • Employee training on data protection and security best practices
  • Incident response plans

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

  1. Notifiable Data Breaches

In accordance with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988 (Cth), if we experience a data breach that is likely to result in serious harm to any individuals whose personal information is involved in the breach, we will:

  • Conduct a prompt assessment of the breach
  • Notify affected individuals and the Office of the Australian Information Commissioner (OAIC)
  • Provide recommendations about the steps individuals should take in response to the breach

For users in other jurisdictions, we will comply with the relevant data breach notification laws in those regions.

  1. Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

  • Access your personal information
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to certain exceptions)
  • Object to or restrict the processing of your data
  • Data portability (where technically feasible)
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

For Australian users, under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

  • Request access to your personal information
  • Request correction of your personal information
  • Request deletion of your personal information (subject to certain exceptions)
  • Object to or restrict the processing of your data
  • Data portability (where technically feasible)
  • Withdraw consent at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights or for any questions about your data, please contact our Privacy Officer at privacy@maxys.com.au.

  1. AI Assistants and Your Data

Our AI assistants are designed to provide personalized assistance while protecting your privacy. While they may access and process your data to provide services, this information is not used to identify you personally unless necessary for the specific service you’ve requested.

We employ AI technologies in various aspects of our services to enhance user experience and improve efficiency. Examples include:

  • Personalized content recommendations
  • Natural language processing for understanding and responding to queries
  • Predictive analytics to anticipate potential issues
  • Automated decision-making for service delivery optimization

We are committed to transparent AI use. If you interact with an AI system, we will clearly disclose this. You can always request human intervention or opt out of AI-driven processes by contacting our support team.

  1. Cookie Policy

We use cookies and similar tracking technologies to track activity on our services and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for the website to function properly
  • Performance Cookies: Collect information about how visitors use our website
  • Functionality Cookies: Allow the website to remember choices you make
  • Targeting Cookies: Used to deliver advertisements more relevant to you and your interests

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

  1. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

  1. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

  1. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: privacy@maxys.com.au
By mail: 99 Ida St, Sandringham, NSW, Australia 2219

  1. Overseas Data Transfer

We may transfer your personal information to overseas recipients, including but not limited to our cloud service providers. We will take reasonable steps to ensure that any overseas recipient deals with such personal information in a way that is consistent with the Australian Privacy Principles. Countries to which we may send your personal information include the United States, United Kingdom, and Singapore.

  1. Glossary of Terms
  • AI (Artificial Intelligence): Computer systems capable of performing tasks that typically require human intelligence.
  • APPs: Australian Privacy Principles, which are contained in schedule 1 of the Privacy Act 1988 (Cth)
  • CCPA: California Consumer Privacy Act
  • GDPR: General Data Protection Regulation
  • LGPD: Lei Geral de Proteção de Dados (Brazilian General Data Protection Law)
  • Metaverse: A collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space.
  • NDB: Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth)
  • OAIC: Office of the Australian Information Commissioner
  • PIPEDA: Personal Information Protection and Electronic Documents Act (Canada)
  • Data Portability: The ability to transfer personal data from one electronic processing system to another.
  • Encryption: The process of encoding information to prevent unauthorized access.
  • Cookie: A small piece of data stored on a user’s computer by a website to remember information about the user.
  • API (Application Programming Interface): A set of protocols and tools for building software applications.
  • Blockchain: A decentralized, distributed ledger technology that records transactions across many computers.
  • Machine Learning: A subset of AI that enables systems to learn and improve from experience without being explicitly programmed.
  1. Governing Law

This Privacy Policy is governed by the laws of New South Wales, Australia. Any disputes arising under this policy will be subject to the exclusive jurisdiction of the courts of New South Wales, Australia.