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Strategy and Operations

“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

AI for Market Research from the Dog Hey there, my name is Harold the Great Dane, and I’m here to talk to you about using AI for market research for a new show targeted at CMOs. Now, as a dog, I may not know much about business and market research, but I do know a thing or two about treats and belly-aches. So, let’s dive in and see if AI… Read More »“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

Revolutionizing Market Research with AI: Pros and Cons

The Pros and Cons of Market Research with AI Market Research with AI (Artificial intelligence) is becoming increasingly popular in market research, but is it the right choice for a new show targeted at chief marketing officers (CMOs)? While AI-powered research tools can provide valuable insights, it’s important to consider both the pros and cons before investing in this technology. Benefits One of the biggest advantages of using AI for… Read More »Revolutionizing Market Research with AI: Pros and Cons

Virtual Set Design – don’t tell – SHOW!

Virtual video production and virtual set design allow brands to create video and image assets for marketing communications quickly. One of the key business marketing and communications lessons is to try and make life easier for your potential new customers by reducing the amount of mental work they must do to understand what it is you’re selling. 90% of information transmitted to the brain is visual. Show your customers (preferably… Read More »Virtual Set Design – don’t tell – SHOW!

Andy Warhol, NVIDIA #GTC22, auditions and multicams in the metaverse

THE PRODUCTION DIARY It’s the 1st of April 2022 on a wet and windy Friday morning here in Sydney. I sit here in my little studio typing and wondering if writing this blog has a purpose? Like taking photos that you never share or look at again. I can’t remember who said it but it was something like whatever you practice you get good at. It’s also the ability to… Read More »Andy Warhol, NVIDIA #GTC22, auditions and multicams in the metaverse

Livestream Video Production Workflow

THE PRODUCTION DIARY It’s Friday afternoon and instead of going for beers, I’m about to disappear into video geek development mode again for the next few days.The challenge is to see if we can live feed three (physical) cameras into the UE virtual set then via NDI into Adobe Premiere as multitrack (synced).Then do a multitrack edit in post-production (adding VO; graphics etc.)If successful, the result should be a considerable… Read More »Livestream Video Production Workflow

Basics of Digital Marketing – Website Optimisation

I’ll begin this blog post on “The Basics of Digital Marketing” with a story. My mate Bob is a highly acclaimed local builder; the houses he builds for his customers are beautiful, the attention to detail everywhere, but his own home looks like an unfinished project. There are a hundred little time-consuming jobs around his house that need finishing, AND it’s those “little things” (that take up time) that can… Read More »Basics of Digital Marketing – Website Optimisation