Skip to content

“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

woof woof ai for market research a treat or a belly ache for cmos
“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

AI for Market Research from the Dog

Hey there, my name is Harold the Great Dane, and I’m here to talk to you about using AI for market research for a new show targeted at CMOs. Now, as a dog, I may not know much about business and market research, but I do know a thing or two about treats and belly-aches. So, let’s dive in and see if AI is a treat or a belly-ache for CMOs, shall we?

First of all, let’s talk about the treats. AI is super fast, just like me when I see a tasty bone. These tools can analyze a ton of data in no time, giving you insights that might take you forever to uncover on your own. And when you’re creating a new show targeting CMOs, speed is important – it’ll help you identify trends and preferences in your target audience, allowing you to create content that’s sure to be a treat for everyone involved.

Another treat is that AI is cost-effective. Traditional research methods, like surveys or focus groups, can be pretty pricey, just like designer dog food. But, with AI, you’ll get the same insights, if not better, without breaking the bank.

And, let’s not forget that AI is unbiased. You won’t have to worry about human error or bias skewing your results, just like how I don’t bias when it comes to belly rubs from anyone. AI gives you accurate and reliable insights that’ll help you make the best decisions for your new show.

But, now, let’s talk about the belly-aches. One of the main drawbacks is that AI may not be able to fully understand the context of customer feedback, just like how I don’t fully understand why my owner insists on dressing me up in silly costumes. It may not give you as in-depth of an understanding of customer behaviour and preferences as traditional research methods.

Another bellyache is the technical limitations. Setting up and maintaining AI-based research tools can be pretty complex and may not be feasible for some organizations, just like how I find opening jars of peanut butter to be beyond my capabilities.

And lastly, AI may lack the creativity of human researchers, just like how I lack the ability to paint a masterpiece. While it can help with data analysis, it may not be able to generate new and creative marketing ideas on its own.


Background – Content Creation using AI

I’m exploring the use of AI for marketing – in particular how to use it as part of a new show I’m developing.

This blog post was created via chat.openai with the following prompt. From an engagement perspective, what I was keen to explore was the ability to generate variations from the standard AI response.

“In the voice and tone of a funny, goofy great dane animated character write a 750-word blog on the pros and cons of using AI for preliminary market research for a new show targeted at CMO’s – include an optimised title.”

AI Input

Note: I originally said “in the voice of Mark Ritson” but it automatically edited the swearing (and sarcastic wit).

Associated AI Image

For the image ““3d Render – In the voice and tone of The HandsomeHarold a funny, goofy harlequin great dane animated character – wearing a Hawaiian shirt, presenting a presentation on the pros and cons of using AI for preliminary market research for a new show targeted at CMO’s – tropical beach in the background””

author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.