Human-centred marketing
It was a sunny morning at home in Sydney during COVID lockdown when I logged into my ADMA & Mark Ritson mini MBA marketing course. His teachings and that of Byron Sharp on marketing effectiveness combined with the Job To Be Done (JTBD) approach struck a chord with me.
As the founder of Max Media and Entertainment, I’ve always believed that “Empowerment is the key to unlocking the limitless potential within each person, and it’s our responsibility to help others find it.”
The Power of the JTBD and FACE Approach
Picture this: A small business owner, struggling to make an impact in a competitive market. They’re looking for ways to grow their business, but they’re overwhelmed by the countless marketing strategies and tactics available. This is where the JTBD approach comes in handy. It focuses on identifying the customer’s core needs, enabling us to create effective marketing solutions tailored to their specific goals.
At Maxys, we’ve developed our own FACE Approach, combining the principles of JTBD with a human-centered focus:
Find – Identify your target audience’s needs and desires.
Align – Align your marketing strategy with their core motivations.
Create – Develop compelling content that resonates with them.
Engage – Foster meaningful connections through authentic communication.
Empathy, Storytelling, and the Customer-Centered Approach
As a young photographer capturing the emotions of live events, I learned the importance of empathy and storytelling. This passion for human connection led me to embrace a customer-centered approach in my work. I’ve discovered that the best marketing strategies are not pushy sales pitches but natural, embedded messages that let the reader ‘join the dots.’
Weaving Stories into Your Marketing Efforts
One summer evening, I was out shooting the sunset at a local beach. There, I encountered a business owner who shared her struggle to grow her company. I saw an opportunity to help her, by using the principles of storytelling to shape her marketing strategy:
- Opening Story – Share a relatable anecdote that sets the tone for your message.
- Main Character – Make the reader the hero of the story, taking them on a journey of growth.
- Reader’s View – Write from their perspective, addressing their concerns and aspirations.
- Align the Story – Ensure it supports your brand message and goals.
- Entertaining & Educational – Keep it engaging and informative, adding value to their lives.
- Relatable & Organized – Craft a narrative that resonates with your audience and follows a clear structure.
- Memorable – Create lasting impressions that inspire action.
- Empowering Your Business, One Story at a Time
The business owner from the beach became one of my clients, and together we transformed her marketing efforts using these storytelling principles. We focused on empathizing with her target audience – crafting memorable stories that spoke to their needs.
As a result, her business flourished, and she became an advocate for our customer-centered approach. This success reinforced my belief in the power of empowerment to unlock the limitless potential within each person.
The Maxys Difference: Empowering Growth through Human-Centered Marketing
Our mission at Maxys is to help businesses, organisations and people reach their full potential through tailored marketing solutions. We offer consulting, photography, presenter training, and video production services designed to meet your unique needs.
Our approach is rooted in a deep understanding of the human experience. We believe that by empowering others, we can create a world where businesses thrive, and people lead fulfilling lives.
So, if you’re looking to elevate your marketing game and unlock your potential, let’s start this journey together. Join us at Maxys,
