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Maxys Blog

Basics of Digital Marketing – Website Optimisation

I’ll begin this blog post on “The Basics of Digital Marketing” with a story. My mate Bob is a highly acclaimed local builder; the houses he builds for his customers are beautiful, the attention to detail everywhere, but his own home looks like an unfinished project. There are a hundred little time-consuming jobs around his house that need finishing, AND it’s those “little things” (that take up time) that can… Read More »Basics of Digital Marketing – Website Optimisation

The Marketing Map

After a couple of years back flying solo (again) and considerable investment in our studio production capabilities, the question now is whether to Develop my own brand(s)/ shows; Provide as a service; or Apply to a new marketing role (these skills will be in very high demand in the future). The reality of a business owner is that you need to spend energy across all the other parts of the… Read More »The Marketing Map

Unlock Your Presentation Potential With These Online Tips

Are you ready to take your Zoom presentations to the next level? With the increasing use of virtual meetings, it’s crucial to be confident and professional when presenting in front of a camera. However, many people struggle with this new way of presenting and often feel nervous, uncomfortable or unsure of how to engage their audience effectively. But don’t worry, you can become a Zoom pro in no time! Here… Read More »Unlock Your Presentation Potential With These Online Tips

THE PRODUCTION DIARY – NDI 5

I hit refresh again – nahhh – bummer!   NDI 5 and Unreal Engine Virtual Production removes the boundaries and push the frontiers of live content production. Any device, any location, NDI is the first video-over-IP protocol that is fully optimized for our modern, mobile world. Then, combined with the power of Unreal Engine for virtual production,we’ll see a whole new world of creative possibilities. NDI 5 – The Game Changer… Read More »THE PRODUCTION DIARY – NDI 5

THE PRODUCTION DIARY – 17th June 2021

TNP Changelog 3.14 (The Naked Punt Footy Show) New Panasonic 4K camera into the Unreal Engine virtual set providing 1080p quality on the 1/2 body zoom shots. Results – Huge quality improvement but more testing to do on colour correction & camera calibration. Worked out I can send a 4K HDMI signal from the camera directly into my Blackmagic card and it works in Unreal Engine 4.26 New lower third… Read More »THE PRODUCTION DIARY – 17th June 2021

THE PRODUCTION DIARY – metahumans

metahuman hadley rocking on stage

It’s Thursday and I’ve set aside today to do some experimentation with Epic Games Unreal Engines new metahuman creation tool – a new tool that will empower anyone with some basic Unreal Engine skills to create a bespoke photorealistic digital human, fully rigged and complete with hair and clothing, in a matter of minutes. As an avid photographer and videographer, the Unreal Engine enables me to create realistic 3D virtual environments… Read More »THE PRODUCTION DIARY – metahumans

The Livestream Production Diary – The Changelog

Season 3 – Episode 4 3:41AM – I sit here at my keyboard about to go through last nights show – to see what worked and what didn’t.. Each week, there’s the process of constant improvement – elements either in front of the camera or behind the scenes. There’s nothing unique in this post-event activity – we all do it in some way at some time, whether that’s a sporting… Read More »The Livestream Production Diary – The Changelog

Ideation – The light bulb moment

THE PRODUCTION BLOG – IDEATION It’s 3 AM and very quiet – great creative thinking time for ideation. Now the studio is technically at a level I’m happy (for now) it’s time to get back working on the commercial side of things. Before I put pen to paper and start to mind-map out the problem I can hear the voice of my marketing professor echoing in the distance – the… Read More »Ideation – The light bulb moment

The Production Blog – Media Gamification

Good morning, it’s a beautiful Autumn morning here in Sydney town – the sun is just about to dawn, the birds are singing and any minute now the dog will meander into the studio and want to go for his walk. Yep, it’s less than a week to go until we launch Season III of the Naked Punt Footy Show Project and our first Facebook livestream show using our new… Read More »The Production Blog – Media Gamification

Naked Punt 2021 NRL Footy Tipping

THE PRODUCTION BLOG Content is still king but a challenge for many small to media sized businesses and organisations is the resources required to produce that content – a single camera talking headshot clip won’t cut it OR does it? Above is a quick demo clip we put together yesterday in our virtual studio (a WIP) for a Naked Punt Footy Show Livesteam Project (note/ disclaimer – it’s a bit… Read More »Naked Punt 2021 NRL Footy Tipping