The Marketing Map
After a couple of years back flying solo (again) and considerable investment in our studio production capabilities, the question now is whether to
- Develop my own brand(s)/ shows;
- Provide as a service; or
- Apply to a new marketing role (these skills will be in very high demand in the future).
The reality of a business owner is that you need to spend energy across all the other parts of the business – from product development, sales, production, operations to accounts. Neglect any of these at your peril.
Have no doubt – it’s bloody hard work until you build scale, which can take years and away from the type of work you enjoy.
Below is a map I saw a few weeks ago based on my favourite Marketing smarty professor and consultant, Mark Ritson. Marketing orientation (customer focus culture) we have down pat but then way too much time at building brand and the lean-startup MVP approach. The answer is – it’s a balance somewhere between.