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A is for Attention and Advertising, of you and I as part of a mass social mix.

We are all bombarded with thousands of message per day. How come some messages get through our filters, to prosper while most get lost in the glare?

It’s our relationship with the brand and the people – of Customer Engagement.

The four I’s (4I’s) of Customer Engagement

  1. Interact;
  2. Involvement;
  3. Intimacy and
  4. Influence.

We call our 4I’s program “SHADES” as in sun glasses.

To help your message get through and provide benefits to customers.