Maxys The FACE – The Key to Customer-Centric Content
This blog post explores the FACE approach to creating customer-centric content. Find out what sets your content apart and how to make sure your message gets through to your customers.
Attention
A is for Attention and Advertising, of you and I as part of a mass social mix.
We are all bombarded with thousands of message per day. How come some messages get through our filters, to prosper while most get lost in the glare?
It’s our relationship with the brand and the people – of Customer Engagement.
The four I’s (4I’s) of Customer Engagement
- Interact;
- Involvement;
- Intimacy and
- Influence.
We call our 4I’s program “SHADES” as in sun glasses.
To help your message get through and provide benefits to customers.