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You Better Get A Lawyer Son!

A Great Dane, a Lawyer, and a Marketer Walk into a Café

ai copyright and the law a lively tongue in cheek photograph depicting a great dane a lawyer and a marketer sharing a table at a trendy café their faces a mix of amusement and confusion as they discuss the mind boggling implications of ai advancements on the legal and marketing landscape
A Great Dane, a lawyer, and a marketer sharing a table at a trendy café

AI, Copyright and the Law

Imagine this: I was out walking my Great Dane, Harold, and we stopped by our local café for a caffeine fix. There, I found myself in a fascinating conversation with a criminal lawyer, discussing AI, copyright and the law and how the rapid pace of AI innovation is causing legal challenges for brands and marketers.

Playing Catch-Up: The Law vs. Innovation

In a world where technology evolves faster than a Formula 1 car, the law often finds itself in the dust, struggling to keep up. While we’re in awe of AI-generated content – from realistic images to tailor-made recipes – we can’t ignore the fact that these advancements bring their fair share of legal woes.

Big brands, with a lot on the line, are understandably hesitant to embrace AI-generated images. After all, who wants to deal with a lawsuit down the road? But how long can they hold out?

The Tech Tidal Wave: What’s New and What’s Next

With new AI tools flooding the market, it’s hard to keep track of what’s hot and what’s not. Take the text-to-image AI called mid-journey, for example. It’s similar to the lesser-known stable diffusion, which lets you create lifelike images on your own computer.

Now, we’re seeing a surge of AI-generated images in social media feeds and news stories. But where do we draw the line between innovation and potential liabilities?

The Legal Dance: Dodging the Sharks

As AI-generated content becomes more prevalent, legal professionals must be on their A-game. They’re tasked with identifying potential lawsuit opportunities and advising their clients on how to avoid the metaphorical AI legal shark.

Remember the story of a DJ sampling a song without permission? Royalties had to be paid, and the DJ learned a valuable lesson. Brands using AI-generated content without proper consent risk facing similar consequences.

Striking the Right Balance

The key takeaway from Alvin and Heidi Toffler’s War & Anti-War is that with every innovation, there’s a counterbalancing force. Lawyers play a crucial role in navigating the legal minefield of AI-generated content, ensuring that brands and marketers can safely explore its potential without falling prey to costly pitfalls.

So, as we ride the wave of AI innovation, let’s stay mindful of the legal sharks circling below the surface. It’s up to us to maintain a balance between embracing cutting-edge technology and addressing the challenges it presents. And if you ever find yourself in a café with a lawyer, don’t hesitate to dive into a conversation about AI – you never know what pearls of wisdom you might uncover.

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author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.