Selected work
Real production. Visible decisions.
A small set of evidence-backed examples from AI-assisted campaigns, media workflows and publishing systems—presented with their real status and limits.
Work in view
Fewer claims. Better evidence.
These summaries are deliberately restrained. Each full case study will be published only when its source material, role and outcomes can be represented accurately.
Bali Fresh — balifresh.com.au
Case study in preparation. Scope, approved evidence and outcomes will be added after review.
NSWRL State of Origin Fan Precinct
Case study in preparation. Scope, approved evidence and outcomes will be added after review.
AI-assisted publishing systems
Experiments turning approved source material into structured multi-format content with provenance and editorial authority intact.
What matters
Useful work is more persuasive than AI theatre.
Start from approved, traceable material.
Keep spend and selection human-led.
Make quality decisions visible.
State only what the evidence supports.
Have a real production problem?
Let’s identify the smallest useful pilot and the evidence needed to judge it.