About MAXYS
Technology supports the work. People direct it.
MAXYS is an Australian media and technology practice led by Scott Maxworthy, working across creative production, digital strategy, artificial intelligence and workflow design.
Human-led by design
New technology should expand human capability—not quietly take over the decisions that matter.
AI can accelerate research, preparation and production. MAXYS designs systems that keep human authority visible around expenditure, creative selection, acceptance and publication.
Our focus is practical: helping people produce better work without losing judgement, accountability or creative intent.
Use genuine source material and production tasks.
Learn without pretending an experiment is a finished system.
Create useful output and better evidence for the next decision.
Built through production
Hands-on experience meets responsible experimentation.
Scott Maxworthy
Scott brings experience across media production, digital marketing, customer experience and applied technology. His current work focuses on practical human–AI collaboration in content, video and operational production systems.
Talk with Scott →Build capability without losing control.
Bring the production challenge, the people doing the work and the outcome that matters.