It’s 3 AM and very quiet – great creative thinking time for ideation.
Now the studio is technically at a level I’m happy (for now) it’s time to get back working on the commercial side of things.
Before I put pen to paper and start to mind-map out the problem I can hear the voice of my marketing professor echoing in the distance – the need to have a market-orientated approach followed by research and segmentation, before any of the other shiny marketing branding and communications stuff.
With every new project there’s the question of “where do you start?” – metaphorically I think of it as a wide level landscape.
With the customer at the centre (that’s the circle in the image above), it’s finding out what problems do they have, how do we provide a solution and what are the customer benefits? The aim of this process to explore possibilities and then develop a clearer focus and plan.
Marketing Professor Mark Ritson resonates again in my head again “Researching and developing your customer segmentation is key to then creating the strategy and downstream tactical communications”
The next few hours of brainstorming or ideation I break down my potential customers based upon the answers we’d like to know – it’s like a large mixing bowl of spaghetti – every idea or thought like a strand of pasta coming from different angles and intertwined.
Like making a great spag-bog there’s no one way to best – it’s a matter of the ingredients and skills – the understanding that with every project or business there are thousands of different ways to the destination.
The question is – what is the most effective way to achieve the objective?
A few more hours, then suddenly 💡 – the light-bulb moment! I ring an old business partner to quickly test the hypothesis – she gets it – she loves it – it makes sense – it leverages strengths – it’s easy to understand.
Very quickly I can see how to tie in all the loose spaghetti strands into the idea.
Now to get it from paper onto the computer and test it out?
We have a major upgrade coming soon (in the offseason) & I wonder how long it will be before we outgrow this little shack? For now, it will do.
Behind the scenes, there are so many elements that go into producing a live show – sound, lights, technology, talent, & content. AND then there’s all the pre & post (but that’s for another day).
The idea behind the Big Dog Studio is to be able to sit someone in the chair quickly & we produce everything else to deliver a live & far more engaging viewer experience than your standard Zoom meeting or webinar.
AND without needing a big production crew (& therefore reducing costs).
Back in the studio, this week’s focus has been on reducing computer system & network overloads, chroma key improvements & colour correction.
Added new dedicated machine for Zoom feeds via NDI into video mixer. A massive difference as the machine is not overloading & freezing.
Added virtual Studio Clock to teleprompt display – to keep everything on track.
Converted old laptop to the dedicated live streaming unit.
This unit has a reasonably good GPU so has increased quality of stream from 1.5 to 6.0 Mbs. Note: Still running 720p for now. (Fingers crossed this delivers a much better image – you can all the testing in the world but you don’t know until you go live).
Switched back to Facebook for livestream channel. Hopefully, system upgrade reduces streaming problems. The Youtube chat engine was a fail with our viewers.
Added video vectorscope to assist with colour balance corrections across different studio cameras. A whole lot of new learning around LUTs & colour spaces.
Improvements to on-stage cabling (it was like crawling through a spider web )
Audio – Studio audio quality now is pretty bloody good but still some Zoom guest tests to do.
Other items in progress
*Virtual production via Unreal Engine (massive learning curve)
*Scene automation system (using Voicemeeter Macro Buttons)