True digital transformation isn’t just about adopting new technologies; it’s about fostering a culture that embraces change and values continuous learning

Scott Maxworthy

Scott Maxworthy: Pioneering Digital Innovation with a Human Touch

In the ever-evolving landscape of digital media and marketing, few individuals have navigated the terrain with as much foresight and adaptability as Scott Maxworthy. From his early days tinkering with an Apple IIe in Sydney’s Sutherland Shire to his current role as a leader in AI-driven marketing solutions, Scott’s journey is a testament to the power of blending technological innovation with genuine human connection.

The Early Spark

Scott’s fascination with technology ignited in his youth, kindled by the limitless possibilities of an Apple IIe. This early exposure set the stage for a career that would continuously push the boundaries of what’s possible in the digital realm.

Born and raised in the Sutherland Shire, south of Sydney, Scott’s roots in the community would later influence his approach to business and technology—always with an eye on how innovation could serve and connect people.

Family: The Cornerstone of Success

The Maxworthy name has long been associated with innovation and community in the Sydney area. Scott’s father, Peter Maxworthy, a successful corporate treasurer, served as both mentor and inspiration. Peter’s influence extended beyond paternal guidance; he later became chairman for several of Scott’s business ventures, including the groundbreaking BANGitUP.com.

Tragedy struck in 2007 with Peter’s untimely passing in a boating accident. This profound loss marked a turning point in Scott’s life and career, reinforcing his commitment to creating lasting, meaningful impacts through his work.

Today, Scott’s personal life reflects the balance he strives for in his professional endeavours. He resides in Sans Souci, NSW, with his partner of over 27 years, Kim, and their beloved Great Dane, Harold. Outside the office, Scott’s passions range from riding the waves as an avid surfer to strumming his guitar and capturing moments through photography—all while maintaining his unwavering support for the Cronulla Sharks rugby league team.

A Career of Constant Evolution

Scott’s professional journey reads like a history of the digital age itself, marked by pivotal roles that showcase his ability to anticipate and shape technological trends:

1. Consolidated Press Holdings (CPH): Under the tutelage of media mogul Kerry Packer, Scott gained invaluable insights into finance, technology, and corporate strategy.
2. Computerland: As National IBM Product Marketing Manager, Scott honed his skills in technology marketing, managing strategies for Australia’s largest computer reseller franchise network.
3. Creative Interactive Databases (UK): Venturing abroad, Scott co-created a pioneering CD-ROM directory of the UK’s top creative talents, marking an early success in multimedia content creation.
4. The Maxys and Intersection Tavern: Returning to his roots, Scott and his family transformed the Intersection Tavern in Ramsgate into a thriving entertainment venue, demonstrating his ability to blend traditional business with creative flair.
5. Digital Pioneering: The late ’90s and early 2000s saw Scott at the forefront of the digital revolution, launching Australia’s first online hotel, “Maxys Aussie Cyberpub,” and co-founding BANGitUP, a groundbreaking online platform for the building and construction industry.
6. Max Media and Entertainment: Since 2007, Scott has led this dynamic company, offering a suite of services including live streaming, AI-powered marketing automation, and digital strategy consulting.
7. Cronulla Sharks: As Head of Digital Commercialisation from 2013 to 2018, Scott revolutionised the team’s digital presence, earning industry recognition with the B&T Award for Best Customer Experience Strategy in 2017.

Innovation at the Core

Throughout his career, Scott has remained at the cutting edge of technological innovation in marketing and media:

• Pioneering AI integration in daily operations, from scriptwriting to production automation
• Developing AI-driven CRM systems and workflows to enhance sales efficiency
• Creating AI assistants to streamline publishing and video production – Blackmagic Divinchi Resolve Studio, NDI and Photoshop
• Leveraging tools like OpenAi ChatGPT, Anthropics Claude, Zapier, Google Cloud and Luma AI to push the boundaries of what’s possible in digital marketing

A Human-Centric Approach to Technology

What sets Scott apart is not just his technical acumen, but his unwavering commitment to the human element in all his endeavours. His leadership philosophy is characterised by:

• A focus on creating genuine connections in an increasingly digital world
• Balancing cutting-edge technology with a personal touch
• Emphasising storytelling and creativity in marketing and media production
• A dedication to empowering businesses and individuals to reach their full potential

The Road Ahead

As Scott continues to lead Max Media and Entertainment, his focus remains on the frontier of digital innovation:

• Developing and implementing AI-driven marketing solutions
• Exploring the potential of virtual and augmented reality in content production
• Guiding businesses through digital transformation
• Pioneering new forms of human-AI collaboration in creative industries

Scott Maxworthy’s journey from a tech-savvy youngster in the Sutherland Shire to a leading figure in digital marketing and media production is more than a career—it’s a vision of how technology and humanity can evolve together. As the digital landscape continues to shift, Scott stands ready to navigate the changes, always with an eye on innovation and a hand extended in human connection.