Skip to content

Scott Maxworthy

Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.

Embracing Humanity in the Digital Era: A Business Perspective

In today’s digital whirlwind, the quest to maintain a human touch amidst a sea of technological advancements is not merely a challenge but a pivotal necessity for businesses. “Embracing Humanity in the Digital Era: A Business Perspective” dives into this delicate equilibrium, showcasing how businesses can leverage cutting-edge tech to boost customer engagement and experience while safeguarding the invaluable human connections that nurture trust, loyalty, and community spirit. How can… Read More »Embracing Humanity in the Digital Era: A Business Perspective

The Drunken Clam – AI Misadventures in Business Automation

AI in business automation"

Dive into the lighter side of AI with ‘AI – Beyond the Buzz.’ From pub campaign blunders to unexpected wildlife conservation initiatives, join us on a humorous journey through the twists and turns of integrating AI into business. It’s a tale of technology, misadventures, and the human touch that makes AI not just another tech crush. Laugh, learn, and explore the real-world applications of AI in a way you’ve never seen before.

Managing Expectations in the New AI World of Endless Opportunities

Welcome to the thrilling, slightly unpredictable world of Artificial Intelligence, where opportunities abound and expectations soar like a rocket – sometimes into the stratosphere, sometimes fizzling out like a dud firecracker. Here’s your guide to navigating these waters with the savvy of an old sea captain and the enthusiasm of a startup whiz. First up, let’s dock at Reality Check Harbor. Brace yourselves: AI isn’t your silver bullet. It’s more… Read More »Managing Expectations in the New AI World of Endless Opportunities

Embracing AI: A Journey of Personal Skill Development

Introduction: In today’s fast-paced world, where Artificial Intelligence (AI) is rapidly transforming our surroundings, personal skill development has taken a significant leap forward. This week, we’ve engaged in thought-provoking discussions about the impact of AI on personal learning and creativity. Let’s dive into how AI is reshaping our personal growth journey, presenting both exciting opportunities and unique challenges. Section 1: The AI Learning Curve in Personal Development AI’s integration into… Read More »Embracing AI: A Journey of Personal Skill Development

The SMART Framework: A Detailed Guide to Transforming Aspirations into Actionable Goals”

tyle - photorealism; (Text in image "SMART"), Visualize the SMART framework for effective goal setting in a motivational and educational style. Depict each element of SMART - Specific, Measurable, Achievable, Relevant, Time-bound - through symbolic imagery. For 'Specific', show a focused individual setting a detailed goal; 'Measurable', illustrate a progress chart; 'Achievable', present a person overcoming manageable challenges; 'Relevant', align goals with a larger mission; and 'Time-bound', include a clock or calendar highlighting a deadline. Use vibrant colors and clear, legible text to convey the concepts. The overall tone should be inspiring and suited for a professional guide on goal setting.

Introduction Goal setting is an essential skill in both personal and professional realms. The SMART framework transforms vague aspirations into clear, actionable goals. This guide offers an in-depth look at each element of SMART and provides general examples to illustrate its effectiveness. What is the SMART Framework? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This methodology ensures that goals are well-defined and attainable, increasing the likelihood of success.… Read More »The SMART Framework: A Detailed Guide to Transforming Aspirations into Actionable Goals”

Charting New Paths: A Maxys Guide to Setting and Achieving Ambitious Goals

Introduction: Reflecting and Planning as the New Year UnfoldsAs we step into the first week of January, it’s a time for reflection and forward planning at Maxys. We look back at the previous year’s journey, assessing our successes and learning from our challenges. This period of introspection paves the way for setting our goals for the new year – a process that involves careful consideration, strategic planning, and a commitment… Read More »Charting New Paths: A Maxys Guide to Setting and Achieving Ambitious Goals

The Pub Game

Echoes and Pixels,' a captivating narrative that delves into the delicate balance between our digital and real-world interactions. Set in a vibrant Sydney bar during Christmas, this story intertwines human connection with the digital era's nuances.

Echoes and Pixels,’ a captivating narrative that delves into the delicate balance between our digital and real-world interactions. Set in a vibrant Sydney bar during Christmas, this story intertwines human connection with the digital era’s nuances.