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Scott Maxworthy

Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.

Navigating Change: The Constant Evolution of Goals and Team Dynamics

onceptual images that capture the essence of evolving goals and team dynamics in a business environment. They incorporate elements of adaptability, change, goal setting, market dynamics, team collaboration, and the emerging role of AI. These images are designed to reflect the themes of innovation and forward-thinking in a modern business context.

In this latest chapter of our business journey, we delve into the fluid world of evolving goals and team dynamics. Discover how adaptability and innovation become key in a constantly changing business landscape. Learn how successful strategies in one market might need rethinking in another, and how AI’s emerging role is reshaping our approach to these challenges. Join us in exploring the art of navigating change and setting the stage for future success.

Embracing the AI Wave: A Journey of Innovation and Human Experience

MAX-E Ai Assistant

November 12, 2023 It’s 6:20 AM on a crisp November morning. As the world outside is just waking up, I find myself deep in thought, reflecting on the extraordinary journey I’ve embarked upon in the realm of AI. Today’s contemplation, as the soft early light filters through my window, is not just about technology. It’s about the intersection of human experience with the relentless tide of innovation. The Non-Coder’s Rendezvous… Read More »Embracing the AI Wave: A Journey of Innovation and Human Experience

Money for Nothing -Business Models and Ballparks

Photo scene set inside BigDog Studio, a multi-camera green screen virtual production video and photographic studio with the green screen wrapping around the walls. The studio overlooks the beachside suburb of Sans Souci in Sydney. In the foreground, Scott, a broader, 57-year-old man with balding hair and glasses, is sitting by a desk, deeply engrossed in his work on a Dell laptop. He's sipping an Asahi beer. A coffee cup with the Dire Straits 'Money for Nothing' emblem is placed near the laptop. In the background, a large screen displays a game of NRL featuring the Cronulla Sharks vs

🌅 Maxys Morning Musings: Business Models and Ballparks 🌅Date: 28th October 2023Time: 5:03amLocation: BigDog Studio, Sans Souci, Sydney, AustraliaMood: Thoughtful, tinged with the optimism of a new day 🎬 Scene of the Day:The soft chirping of morning birds permeates the air. Scott sits in the tranquil space of the BigDog studio, a sanctum of creativity and ambition. The room is dim, lit only by the soft glow of a single… Read More »Money for Nothing -Business Models and Ballparks

Who Says You Need to Code to Create Code? Celebrating Milestones with AI

Concept: An image that captures the essence of this milestone moment—leveraging AI to generate JavaScript despite not being a coder. Visual Elements: A juxtaposition of traditional coding elements (like a keyboard or lines of code) with futuristic AI elements (like a neural network or robot). Text: "Who Says You Need to Code to Create Code? Celebrating Milestones with AI." Mood: Inspirational and futuristic, capturing the awe and wonder of this technological milestone. Color Palette: Something vibrant to signify innovation and achievement, perhaps a mix of blues and silvers for a techy feel.

Input“Back into work mode. It’s 6pm and I’m a bit weary now, and wondering whether to sort of keep going or to wind things up. But, one thing that’s sort of coming to my mind right now is, I’m not a coder. I have the AI, over the last couple of days, generate JavaScript that can do very simple, sort of rudimentary programming stuff. But, you know, take a string… Read More »Who Says You Need to Code to Create Code? Celebrating Milestones with AI

Navigating the Chessboard of Technology: An Entrepreneur’s Guide

Introduction In a world that’s evolving at breakneck speed, technology is the double-edged sword that both empowers and overwhelms us. As entrepreneurs, we find ourselves at the intersection of innovation and human experience, constantly learning to adapt. This blog post explores the challenges and opportunities that come with being a modern-day entrepreneur in an AI-driven world. The Rapid Pace of Technological Change Imagine technology as a sprawling city, ever-expanding and… Read More »Navigating the Chessboard of Technology: An Entrepreneur’s Guide

The Search for Meaning in a Digital Age

My first photo composite using Phoptoshops new Ai tool

The Search for Meaning in a Digital AgeWhy We Capture, Discard, and Document Moments Introduction In the pre-dawn darkness of a Sydney morning, I found myself pondering life’s existential questions. Why do we capture moments? Why do we discard them? And why, in this digital age, do we feel compelled to document our journey? As the first rays of sunlight began to paint the sky, I had an epiphany—ironically, in… Read More »The Search for Meaning in a Digital Age

Digital Signage – Pushing the Sales Conversion Needle

The Digital Signage Revolution in Sales Conversion The Grand Finale: A Revolution in Sales Conversion Here’s the endgame: Imagine a world where your sales conversion rates are skyrocketing, thanks to the revolutionary power of LED displays and digital signage. But this isn’t just about flashy screens; it’s about making strategic decisions that yield the highest ROI. Now, let’s reverse-engineer this vision and see how we get there. The Challenge for… Read More »Digital Signage – Pushing the Sales Conversion Needle

The Dance of Technology: A Symphony of AI, LED Displays, and Human Connection

Exploring the Convergence of Creativity and Technology: How Brands Can Harness AI for Unprecedented Engagement In the heart of Sydney, as the weekend unfolded, I embarked on a journey into the world of AI image creation. It’s a dance where creativity meets technology, and the possibilities are as endless as the ocean’s horizon. Join me as we explore how brands, both big and small, can leverage AI to create content… Read More »The Dance of Technology: A Symphony of AI, LED Displays, and Human Connection