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Scott Maxworthy

Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.

AI and Human Potential: From the Chessboard to Global Knowledge

A digital illustration of a human chess player and an AI opponent facing each other across a chessboard, symbolising the evolving relationship between humanity and artificial intelligence.

In 1997, Garry Kasparov faced IBM’s Deep Blue and lost—but what seemed like defeat became a turning point. Rather than fear AI, he embraced it as a collaborator. Echoing this, Sam Altman envisions AI as a global amplifier of human potential—unlocking creativity, knowledge, and new ways to think.

Maxys Journal | 2025-04-01 01:12- BANGitUP

Reclaimed- Bangitup

MAXYS BRAND BANGitUP™ is back — 25 years later & with the last laugh. This isn’t woo-woo manifestation; it’s how stories, brands & unfinished business collapse into reality when you finally choose to tell them. The build’s not done ‘til the builder says so.