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Scott Maxworthy

Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.

Managing Expectations in the New AI World of Endless Opportunities

Welcome to the thrilling, slightly unpredictable world of Artificial Intelligence, where opportunities abound and expectations soar like a rocket – sometimes into the stratosphere, sometimes fizzling out like a dud firecracker. Here’s your guide to navigating these waters with the savvy of an old sea captain and the enthusiasm of a startup whiz. First up, let’s dock at Reality Check Harbor. Brace yourselves: AI isn’t your silver bullet. It’s more… Read More »Managing Expectations in the New AI World of Endless Opportunities

Embracing AI: A Journey of Personal Skill Development

Introduction: In today’s fast-paced world, where Artificial Intelligence (AI) is rapidly transforming our surroundings, personal skill development has taken a significant leap forward. This week, we’ve engaged in thought-provoking discussions about the impact of AI on personal learning and creativity. Let’s dive into how AI is reshaping our personal growth journey, presenting both exciting opportunities and unique challenges. Section 1: The AI Learning Curve in Personal Development AI’s integration into… Read More »Embracing AI: A Journey of Personal Skill Development

The SMART Framework: A Detailed Guide to Transforming Aspirations into Actionable Goals”

tyle - photorealism; (Text in image "SMART"), Visualize the SMART framework for effective goal setting in a motivational and educational style. Depict each element of SMART - Specific, Measurable, Achievable, Relevant, Time-bound - through symbolic imagery. For 'Specific', show a focused individual setting a detailed goal; 'Measurable', illustrate a progress chart; 'Achievable', present a person overcoming manageable challenges; 'Relevant', align goals with a larger mission; and 'Time-bound', include a clock or calendar highlighting a deadline. Use vibrant colors and clear, legible text to convey the concepts. The overall tone should be inspiring and suited for a professional guide on goal setting.

Introduction Goal setting is an essential skill in both personal and professional realms. The SMART framework transforms vague aspirations into clear, actionable goals. This guide offers an in-depth look at each element of SMART and provides general examples to illustrate its effectiveness. What is the SMART Framework? SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This methodology ensures that goals are well-defined and attainable, increasing the likelihood of success.… Read More »The SMART Framework: A Detailed Guide to Transforming Aspirations into Actionable Goals”

Charting New Paths: A Maxys Guide to Setting and Achieving Ambitious Goals

Introduction: Reflecting and Planning as the New Year UnfoldsAs we step into the first week of January, it’s a time for reflection and forward planning at Maxys. We look back at the previous year’s journey, assessing our successes and learning from our challenges. This period of introspection paves the way for setting our goals for the new year – a process that involves careful consideration, strategic planning, and a commitment… Read More »Charting New Paths: A Maxys Guide to Setting and Achieving Ambitious Goals

The Pub Game

Echoes and Pixels,' a captivating narrative that delves into the delicate balance between our digital and real-world interactions. Set in a vibrant Sydney bar during Christmas, this story intertwines human connection with the digital era's nuances.

Echoes and Pixels,’ a captivating narrative that delves into the delicate balance between our digital and real-world interactions. Set in a vibrant Sydney bar during Christmas, this story intertwines human connection with the digital era’s nuances.

Unfiltered Insights: Merging AI & Authenticity in Marketing & Media

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[VOG Introduction:] “In the dynamic world of marketing, technology, and media, we’re often told it’s a tapestry of ideas and innovation. But let’s cut through that fluff. This week, we’ve dived into the raw, unfiltered essence of learning from losses and the candid reality of content creation.” [Scott’s Commentary:] “Last week was about celebrating wins (Oh – I thought I posted that!- alas no). This week? It’s supposed to be… Read More »Unfiltered Insights: Merging AI & Authenticity in Marketing & Media

Illuminating the Dark

Illuminating the Dark: A Week of AI Encounters and Midnight Thoughts Introduction: Imagine this: it’s the dead of night, and the world sleeps, but here I am, wide awake, walking through the whispers of the wind, accompanied only by my thoughts… and my big dog, Harold. This week has been a rollercoaster, weaving through the alleys of AI advancements, introspective midnight musings, and the heat of a looming scorcher of… Read More »Illuminating the Dark

The Relentless Pursuit of Excellence

Here is the visual representation of the theme 'Goal Seeking, Strategy, and the Relentless Pursuit of Excellence,' formatted in a 16:9 ratio. This image captures the metaphorical uphill path towards ambition, surrounded by individuals from various professions engaged in their work, highlighting the pursuit of excellence. The figure in the foreground embodies leadership, gazing determinedly towards the goal. The photorealistic style enhances the dynamic and motivational aspects of striving beyond the 'good enough' to achieve greatness.

Beyond 80%: Embracing the +1% ers That Defines Excellence As we navigate through the calendar of our ambitious content plan, this week’s theme ‘Goal Seeking, Strategy, and the Relentless Pursuit of Excellence‘ stands as a pivotal chapter in our year-long narrative. After exploring the realms of ideation, creativity, and team building in previous weeks, we now turn our focus to the quintessence of achieving true greatness. This theme isn’t just… Read More »The Relentless Pursuit of Excellence