Scott Maxworthy
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.
Maxys Journal | 2025-04-18 18:17- Hero vs. Tyrant
Ego isn’t the enemy — it’s the mythic agent of creation. This reflection maps the Hero–Tyrant Arc as a glyph of tension, rupture, and emergence.
Maxys Journal | 2025-04-15 16:45 AEST- Structure of the Schema
structure of the schema – One idea. Full publishing flow. Barney’s album title becomes a metaphor for procrastination, entropy, and the Maxys content engine in motion. One idea. Full publishing flow. Barney’s album title becomes a metaphor for procrastination, entropy, and the Maxys content engine in motion.
Maxys Journal | 2025-04-01 01:12- BANGitUP
MAXYS BRAND BANGitUP™ is back — 25 years later & with the last laugh. This isn’t woo-woo manifestation; it’s how stories, brands & unfinished business collapse into reality when you finally choose to tell them. The build’s not done ‘til the builder says so.
Australia at the Crossroads: AI Sovereignty or Digital Dependency?
The world’s AI arms race is accelerating, and the choices we make now will define whether Australia becomes a creator of cognition—or just another consumer in someone else’s system.
AI Market Trends and Convergence – Week of March 22, 2025
Maxys In The Metaverse – Ai News – Deep Dive – 22nd March 2025. A Deep Dive into the latest news & major developments in Ai this week and what it means for you.
AI-Powered Storytelling Revolutionising Marketing Strategies
Experience the transformative power of AI in storytelling and marketing, where data meets emotion, creating dynamic narratives within a futuristic landscape. This visual captures the spirit of innovation and human-centric technology at the heart of Maxys.
Press Release: Maxys AI-Driven Publishing System
AI-powered content creation with Australian flair. Generate articles and artwork efficiently, maintain quality at scale. Transform your publishing strategy!
Sensory Marketing: How Bali Fresh Australia Captures Hearts through Smell and Memory
Bali Fresh Australia uses sensory marketing to evoke memories of Bali, creating deep emotional connections with customers through smell and nostalgia