Skip to content

Navigating the Chessboard of Technology: An Entrepreneur’s Guide


In a world that’s evolving at breakneck speed, technology is the double-edged sword that both empowers and overwhelms us. As entrepreneurs, we find ourselves at the intersection of innovation and human experience, constantly learning to adapt. This blog post explores the challenges and opportunities that come with being a modern-day entrepreneur in an AI-driven world.

Apple & IBM PCs - 1981 - CBS Evening News

The Rapid Pace of Technological Change

Imagine technology as a sprawling city, ever-expanding and filled with endless possibilities. Yet, this city can be a labyrinth for those trying to navigate its intricate alleys. From the computer revolution to the internet, mobile, and now AI, each era brings its own set of tools designed to make our lives easier—or more complicated.

🎬 Visual Cue: A drone shot soaring over a labyrinthine cityscape, symbolising the complex world of technology.

The Human Struggle to Keep Up

While technology promises efficiency and competitive advantage, it also risks leaving people behind. The challenge is real for those who find the pace of change overwhelming. The “safe” choices—big names in tech—might seem like the well-trodden path, but they don’t necessarily lead to the most beautiful vistas.

🎬 Visual Cue: A split screen showing various people, young and old, confused by technology, juxtaposed with big tech logos.

The Chessboard of Entrepreneurship

In the game of business, technology is like a chessboard. Each piece, whether it’s a creative tool, an accounting software, or a CRM system, has its role. The strategy lies in knowing how to use them effectively. It’s about thinking several moves ahead and adapting when the game changes.

🎬 Visual Cue: A close-up of a chessboard, the pieces arranged for the opening move, symbolising the strategic choices ahead.


As entrepreneurs, we’re not just business owners; we’re storytellers, guides, and chess masters in this intricate game of life and technology. The key is to find the right balance, to know when to take risks and when to play it safe, and most importantly, to never stop learning.

🎬 Visual Cue: A slow pan from a chessboard to a person—perhaps you—deep in thought, symbolising the constant strategising that entrepreneurship demands.

author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.