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Digital Signage – Pushing the Sales Conversion Needle

The Digital Signage Revolution in Sales Conversion

The Grand Finale: A Revolution in Sales Conversion

Here’s the endgame: Imagine a world where your sales conversion rates are skyrocketing, thanks to the revolutionary power of LED displays and digital signage. But this isn’t just about flashy screens; it’s about making strategic decisions that yield the highest ROI. Now, let’s reverse-engineer this vision and see how we get there.

The Challenge for Marketers: The ROI Dilemma

Picture this: you’re Sarah, a seasoned real estate agent, or Tom, a car dealership principal; Ami, the shop owner. You’re grappling with the eternal question: Where should you invest your marketing dollars for the highest ROI? Is it the long tail of branding or the short tail of digital lead generation? Do you invest in TV, radio, digital, social, better apps, better shop experiences, signage, or events?

The Power of Visuals: Beyond the Basic Pitch

Video displays and LED Signs such as those from Video Display aren’t just about eye-catching visuals; they’re about strategic integration into your broader marketing mix. Imagine a potential buyer (or seller) walking into your real estate office. A large LED display showcases a rotating portfolio of available properties, complete with 360-degree virtual tours and real-time pricing.

But here’s the kicker: the display can also collect data on viewer engagement, providing insights that can be used for targeted digital campaigns.

The ROI Equation: Long-Tail vs Short-Tail Strategies

Digital signage isn’t just a one-off investment; it’s a long-term strategy that pays dividends in both branding and lead generation. According to a study by Grand View Research, the US digital signage market is expected to reach $31.71 billion by 2025, with an ROI that outperforms traditional media channels. It’s a tool that can be adapted for seasonal campaigns, special promotions, or even real-time announcements, making it a versatile asset in your marketing arsenal.

Big, Shiny and lots of staying power – The Technicalities: NITS, Lifespan, and Size

When it comes to LED displays, the devil is in the details. Commercial LEDs offer a longer product lifespan compared to consumer LEDs. The brightness, measured in NITS, is another crucial factor. And let’s not forget size; how big does a screen need to be to make an impact? These are the questions that Tom, our car dealership principal, would be keen to explore.

The Future is Now

You already know the end; the future of sales conversion lies in the convergence of technology and human experience. It’s about creating a seamless transition between the physical and digital worlds. And the data backs it up.

The Grand Finale: A Revolution in Sales Conversion

So, what are you waiting for? The future is not just around the corner; it’s on your display screens, waiting for you to push that needle. Let’s make it happen.

Call to Action

Ready to revolutionise your sales conversion? Contact for more information and get access to our exclusive ROI calculator for digital signage investments.

Inspired by insights from The Brand’s Guide to WebAR – Consumer Packaged Goods and industry data from Grand View Research.

author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.