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The AI and Truth, Trust, and Tangles

AI and Truth – The Amplification of Misinformation

In the digital age, truth can be a slippery fish. As we navigate the vast ocean of information, we often find ourselves tangled in a net of misinformation. A quick Google search or Ai query can lead us down a rabbit hole of errors and inaccuracies, leaving us questioning the very nature of truth.

Take, for instance, a recent search I conducted to find out what time the Sharks were playing. The results were a comedy of errors. Players assigned to positions they’ve never played (or exist!), a throwback to a coach from years ago, and a game location that hasn’t been used in over three decades when I was playing local Rep footy. It was like stepping into a time warp, or perhaps an alternate reality.

Nicho into "Stand Off" position - WTF position is that!!!!
Matty Moylan into Fullback - really?  Is Will out????
Wado into 1/2 - yes he did play 5/8 as a young bloke but his speedy days are over.
We're playing at Endeavour Field - Hmmm reminds me of my Junior Rep Days over 30 years ago
Josh Hannay is Coach - what did I miss this week?
And Gal and Wado are Captains (I'm transformed back to 2016) - nothing wrong with that.

This humorous example highlights a serious issue. As we increasingly rely on AI for information, how can we trust the results? And what happens when we lose trust in a source, whether it’s an internet search, a newspaper, TV news, or even real-life interactions?

In a previous post, we discussed the rise of AI in the entertainment industry and its implications on copyright, ownership, and audience attention economics. As AI evolves, it increases the ability for greater personalisation, recommendation, and content creation. However, this can also lead to a homogenisation of content, as AI tends to favour what’s popular or trending. The result is a feedback loop that can rapidly amplify misinformation.

So, what is truth in the age of AI? And how do we separate fact from fiction in a world where misinformation can spread like wildfire?

Truth, in its simplest form, is a statement or idea that aligns with reality. It’s something that can be verified and agreed upon. But in the digital realm, truth can be manipulated, distorted, and even fabricated. And with AI, these distortions can be amplified and spread at an unprecedented scale.

This is not just a problem for footy fans trying to find out what time the game is on. It’s a problem for our society, our democracy, and our understanding of the world. When we can’t trust the information we receive, it undermines our ability to make informed decisions and engage in meaningful discussions.

So, how do we navigate this complex landscape? How do we find truth in a sea of misinformation?

Question the Source

Firstly, we need to be critical consumers of information. We need to question the sources of our information and validate them against multiple sources. We need to be aware of the potential for bias and manipulation, and we need to think critically about the information we consume.

Publisher Accountability

Secondly, we need to hold technology companies accountable. They have a responsibility to ensure the accuracy and integrity of the information they provide. This might involve more robust fact-checking algorithms, greater transparency in their processes, and stricter penalties for spreading misinformation.

Cultural Integrity

Finally, we need to foster a culture of truth and integrity. This involves educating ourselves and others about the importance of truth and the dangers of misinformation. It involves promoting critical thinking and media literacy, and it involves standing up for truth, even when it’s inconvenient or unpopular.

In the age of AI, truth is more important than ever. As we navigate this new landscape, let’s ensure that truth is our compass, guiding us through the sea of misinformation. After all, the truth is out there. We just need to know how to find it.

The Compass of Truth
This piece represents the importance of truth as a guide in navigating the digital realm, reflecting the theme of the blog post. The glowing compass symbolizes truth, guiding the way amidst the complex network of digital connections.

And as for Wado scoring the first try? Well, that’s a truth I’d love to see, even if the odds are a long shot! (Just a bit of footy banter, folks!)

author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.