April 2023

Enhancing Fan Experiences with Augmented Reality

Scott Maxworthy
April 29, 2023June 28, 2024
Blog, Customer Experience, Marketing, Technology

In the golden era of augmented reality, sports fans are getting their minds blown by surreal experiences. So, let's create a scene where a stadium is packed with die-hard fans wearing AR glasses:: These bespectacled lunatics are witnessing their favorite athletes performing mind-boggling stunts, as if defying the laws of physics:: With popcorn flying and faces painted, the crowd is roaring with excitement as they're virtually transported into the heart of the action

Explore how Augmented Reality is revolutionizing the sports and entertainment industries by creating memorable and engaging fan experiences. Learn how AR can enhance brand and customer connections.

You Better Get A Lawyer Son!

Scott Maxworthy
April 17, 2023June 28, 2024
Blog, Marketing, Strategy and Operations, Technology

A lively, tongue-in-cheek photograph depicting a Great Dane (piebald colouring), a lawyer, and a marketer sharing a table at a trendy café, their faces a mix of amusement and confusion as they discuss the mind-boggling implications of AI advancements on the legal and marketing landscape.

AI, copyright and the Law, Explore the legal landscape surrounding AI-generated content, as brands and marketers navigate the risks and rewards of using AI creativity.

Beck’s Autonomous Embraces AI Creativity for Success 🍻

Scott Maxworthy
April 14, 2023June 28, 2024
Auto, Blog, Marketing, Technology

A cheeky, futuristic beer ad featuring Beck's Autonomous, an AI - crafted brew, battling traditional beers in a David vs. Goliath clash. The scene: a sarcastic robot bartender pouring Beck's, while juggling old recipe books. Captured with a Canon EOS R6 and RF 28 - 70mm f/ 2L USM lens, settings: f/ 2. 8, ISO 200, shutter speed 1/ 250 sec. Visuals emphasize the innovative nature of AI in marketing and branding.

Discover the role of AI in marketing and how both large and small brands can find the right balance between embracing technology and leveraging their unique strengths. Explore a case study and strategies for small brands.

Drowning in a “WOW” Tsunami: How to Stand Out in the Age of AI-Generated Content

Scott Maxworthy
April 14, 2023February 25, 2024
Blog, Marketing, Technology

Picture a chaotic scene of a group of toddlers engaging in a high-stakes game of Monopoly. The tension is as thick as peanut butter, with furrowed brows and intense concentration on their chubby little faces

Differentiation Strategy Once upon a time, in a world not so long ago, we marvelled at the possibilities of AI-generated content. We couldn’t get enough of it! But now, it feels like we’re drowning in an endless sea of WOW moments – content that once seemed extraordinary has become commonplace, and our audiences have gone from captivated to overwhelmed. Or worse yet, bored. Welcome to the age of content saturation,… Read More »Drowning in a “WOW” Tsunami: How to Stand Out in the Age of AI-Generated Content

Collaboration: The Secret Sauce For Innovative Solutions

Scott Maxworthy
April 13, 2023February 25, 2024
Blog, Customer Experience, Marketing, Strategy and Operations, Technology

Unleashing Stories, Empowering Growth, Transform Business - The magic of collaboration lies in the fusion of diverse minds and experiences, crafting a unique tapestry of ideas and solutions. Scott Maxworthy, max Media and Entertainment

It was a typical Tuesday morning in the bustling city, and our team had been called in for an important brainstorming session at a local café. The project was a challenging one: create an advertising campaign for a new, innovative product that was set to disrupt the market. Our client was eager to make a splash, and we knew that we needed a captivating story to make it happen. Our… Read More »Collaboration: The Secret Sauce For Innovative Solutions

Exploring the AI-Human Connection: Can We Truly Communicate?

Scott Maxworthy
April 6, 2023February 25, 2024
Blog, Marketing, Technology

In this captivating photograph, we explore the undeniable truth: "The AI Chat/Image Generator Prompt is Everything." The image showcases a vibrant, almost surreal scene where an individual, lost in thought, interacts with a futuristic AI chatbot on their holographic device. The scene is bathed in a mixture of neon and natural lighting, creating a visual symphony of contrasts that highlights the bond between humans and technology. I've captured this striking moment with a Nikon D850, using a 35mm f/1.4 lens to emphasize the subject's connection with the AI, while simultaneously drawing attention to the enigmatic, technicolor world they inhabit. I've set the aperture to f/2.8, ISO 400, and shutter speed at 1/125 sec, achieving a perfect balance of light and shadow, making the scene both lively and mysterious. With a Maxy-Style-Prompt twist, we dare to ask: "Can AI ever truly understand the human mind, or are we just poking the digital bear with a flimsy stick of irony?" This image is an ironic juxtaposition of the human's genuine attempt to connect with the AI, while the chatbot's responses remain a mix of witty and absurdly humorous, hinting at the vast gap between human intellect and machine learning. Despite the mind-boggling complexity of the technology, the photo exudes a casual, laid-back atmosphere that encourages viewers to contemplate the evolving relationship between humans and AI. The photo playfully asks: "Are we teaching AI our language, or is AI teaching us to communicate in a whole new way?" So, buckle up, dear viewer, and join us in this peculiar, thought-provoking journey through the intertwining worlds of artificial intelligence and human communication.

This insightful article takes readers on a captivating journey through the challenges and intricacies of AI-human communication, highlighting the evolving relationship between humans and machines.

Rising from Setbacks: Embrace Failure for Ultimate Success

Scott Maxworthy
April 6, 2023February 25, 2024
Blog

Business leader embracing failure and learning lessons for ultimate success

This insightful article reveals the transformative power of embracing failure, the impact of storytelling, and the importance of a customer-centric approach for achieving true success