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January 2023

CMOs Unplugged: Lessons Learned on the Cutting Edge

Model Fashion Photographer Scott Maxworthy

As a Chief Marketing Officer, staying ahead of the curve is a constant challenge. With new technologies, shifting consumer preferences, and evolving marketing trends, it can feel like the ground is always moving beneath your feet. In this blog, we’re sharing the experiences of real-life CMOs who have been at the forefront of the marketing industry. These leaders have pushed boundaries, taken risks, and learned valuable lessons along the way.… Read More »CMOs Unplugged: Lessons Learned on the Cutting Edge

“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

AI for Market Research from the Dog Hey there, my name is Harold the Great Dane, and I’m here to talk to you about using AI for market research for a new show targeted at CMOs. Now, as a dog, I may not know much about business and market research, but I do know a thing or two about treats and belly-aches. So, let’s dive in and see if AI… Read More »“Woof, woof! AI for Market Research: A Treat or a Belly-Ache for CMOs?”

Revolutionizing Market Research with AI: Pros and Cons

The Pros and Cons of Market Research with AI Market Research with AI (Artificial intelligence) is becoming increasingly popular in market research, but is it the right choice for a new show targeted at chief marketing officers (CMOs)? While AI-powered research tools can provide valuable insights, it’s important to consider both the pros and cons before investing in this technology. Benefits One of the biggest advantages of using AI for… Read More »Revolutionizing Market Research with AI: Pros and Cons

Maximizing the Value of Your Marketing Technology

There are many challenges that Chief Marketing Officers (CMOs) face today, but some of the most significant include the following: Maximizing Your Martech Strategy As a Chief Marketing Officer (CMO) in Australia, one of the biggest challenges you face is staying up to date with the constantly evolving world of marketing technology, or “martech.” From automation to analytics, there are a plethora of tools and platforms that can help you… Read More »Maximizing the Value of Your Marketing Technology