We all love a to-do list (ok, maybe not “love”). Below is a basic digital marketing basic checklist (but not necessarily) in the exact order.
Some of the steps below are set and forget (for say a year or two) and others you need to run with every new post
Note: I’ll add links to our case study
On Page Optimization
- Detailed Website Analysis – setup and review once a month
- Keywords Research & Market Analysis – ongoing
- Website Content Optimization – setup and ongoing
- Creation Of Optimized & Relevant Title Tags – every post
- Meta Tag Creation – every post
- Image Optimization – Appropriate Alt Tags – every post
- URL Optimization – every post
- Meta GEO Tags Creation – depends on business
- Robots.txt Creation – setup and check ok once a month
- XML Sitemaps Creation – create once then check running ok every couple of weeks
- Webmaster Tools & Google Analytics Set Up – setup and check weekly/ monthly (checking daily is ok for bigger businesses or pure-play (online only))
Off Page SEO
After implementing the On-Page SEO changes on the site, we proceed with backlinks generation & Local SEO.
- Article Creation & Submissions
- Blog Submission & Promotion
- Social Bookmarking
- Directory Submissions
- Local Business Listings
- Google Places Listings
- Press Release Submissions
- Yahoo Answers