Remote Video Production
THE PRODUCTION DIARY
Today was certainly something a bit different!
We’ve got a 15sec social video ad for the Top Blokes Lift The Load Challenge needed for Friday.
Due to the current lockdown, the only way to direct our talent & get the shots were a combination of Zoom on an iPad for the teleprompter & gaffed to it an iPhone to shoot high res video & capture audio.
Yep, very MacGyver ish.
Well done, Steph & Ali.
Update – Saturday 18th September
Ad now live!
Production-wise, a good result, I think, given that it was entirely directed remotely (Zoom), with just regular consumer equipment (iPhone, iPad and some gaffa tape with no camera person) and a tight deadline timeline (2 days).
In some ways, like working back in footy – the players as authentic brand ambassadors (but it takes a bit more time to nail down the script) but was a significant difference from shooting in the studio or in-person.