Ideation – The light bulb moment
THE PRODUCTION BLOG – IDEATION It’s 3 AM and very quiet – great creative thinking time for ideation. Now the studio is technically at a level I’m happy (for now) it’s time to get back working on the commercial side of things. Before I put pen to paper and start to mind-map out the problem I can hear the voice of my marketing professor echoing in the distance – the… Read More »Ideation – The light bulb moment