Rebranding and Relevance
Rebranding in a time of crisis
By Scott Maxworthy
Part of the next chapter – a sneak peek of our new Max Media company logo, intersecting technology, people, creativity & purpose – inspired / incorporating #ikigai elements (Japanese translated “direction & purpose in life”).
Core brand components –
*M – Media & marketing
*A – an Attitude for change (delta)
*X – intersecting the customer/ fan eXperience
*Y – You (customer centred)
*$ – $ales strategy (let’s make money)…or storytelling 
This new website about 85% ready before begin the next chapter.
“You can’t just lie in bed all day with fond memories of yesterday, nor focus all your energies on the current situation. Those that can adapt, remain relevant, promote and lay foundations for the future will (hopefully) thrive.”
Note: I’m also using these posts to learn and get a better understanding of our CMS (WordPress) and this Elementor design platform.
