April 10, 2020 Marketing 0

Rebranding and Relevance

Rebranding in a time of crisis

Scott Maxworthy

By Scott Maxworthy

Part of the next chapter – a sneak peek of our new Max Media company logo, intersecting technology, people, creativity & purpose – inspired / incorporating #ikigai elements (Japanese translated “direction & purpose in life”).

Core brand components –
*M – Media & marketing
*A – an Attitude for change (delta)
*X – intersecting the customer/ fan eXperience
*Y – You (customer centred)
*$ – $ales strategy (let’s make money)…or storytelling 

This new website about 85% ready before begin the next chapter.

“You can’t just lie in bed all day with fond memories of yesterday, nor focus all your energies on the current situation.   Those that can adapt, remain relevant, promote and lay foundations for the future will (hopefully) thrive.”   

Note: I’m also using these posts to learn and get a better understanding of our CMS (WordPress) and this Elementor design platform.

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About the Author

Scott: Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.

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