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Rebranding in a time of crisis

Rebranding in a time of crisis

Scott Maxworthy

By Scott Maxworthy

G’day fellow business owners and marketing people!

I hope you’re all doing well in these challenging times. Today, I want to talk about rebranding in a time of crisis. As we all know, the world is constantly changing and evolving, and as businesses, it’s important to keep up with these changes. However, during a time of crisis, such as a global pandemic, recession or another major event, rebranding can seem like a daunting task. But, it doesn’t have to be. In fact, a crisis can be the perfect time to rebrand and set your business up for success in the future.

So, why would you consider rebranding in a time of crisis? Firstly, it can help your business stand out and differentiate itself from competitors. With so many businesses struggling right now, rebranding can give you the edge you need to attract new customers and retain existing ones. Secondly, it can help you stay relevant and meet the changing needs of your customers. As the world changes, so do customer needs, and rebranding can help you stay ahead of the curve.

Now, let’s talk about the pros and cons of rebranding in a time of crisis. On the pro side, rebranding can bring in new business, increase brand awareness and help you stay relevant. On the con side, rebranding can be a costly and time-consuming process, and it can also disrupt existing relationships with customers.

So, how do you make sure your rebranding efforts are successful? Here’s a checklist to help you get started:

Identify your target audience: Who are your customers, and what do they need from your business? Understanding your target audience is key to a successful rebranding effort.

Define your brand values and purpose: What does your business stand for, and what are you trying to achieve? Defining your brand values and purpose will help you stay focused and ensure that your rebranding efforts align with your overall business goals.

Conduct market research: What are your competitors doing, and what is working well for them? Conducting market research will give you a better understanding of what is working in your industry and help you make informed decisions about your rebranding efforts.

Create a clear brand message: What do you want your customers to know about your business? Creating a clear brand message will help you communicate your brand values and purpose effectively.

Choose a professional design team: A professional design team can help you create a new brand identity that is visually appealing and memorable.

Launch your rebranding effort: Once you have a clear brand message and a new brand identity, it’s time to launch your rebranding effort. This can include updating your website, creating new marketing materials, and reaching out to customers to let them know about your new brand.

So, there you have it, folks. Rebranding in a time of crisis can be a valuable opportunity to set your business up for success in the future. By following these steps, you can ensure that your rebranding efforts are successful and help your business thrive in these challenging times.

As for us at Max Media, we’re excited to announce that we’re in the process of rebranding and are 85% ready to launch our new website. Our new brand incorporates the core brand components of M- Media & Marketing, an Attitude for change, X – intersecting the customer/fan experience, Y – You (customer-centred), and our $ales strategy (let’s make money)…or storytelling.

We’re inspired by the Japanese concept of ikigai- ’a reason for being’  referring to something that gives a person a sense of purpose, a reason for living

author avatar
Scott Maxworthy Director
Experienced, “hands-on”, results-driven, digitally savvy marketing leader specialising in customer experience, data-driven marketing strategy, content production and social media. A deep understanding of consumer behaviour, data analytics & marketing technology with over 20 years of managing people, projects, budgets, to business objectives.