The Maxys has been involved in business, media, entertainment, hospitality and technology for over fifty years.
To get to where we are today the journey has been both rich and diverse.
THE VERY EARLY DAYS
Peter and Beverley Maxworthy met in the early 1960s when Pete was the rhythm guitarist in the popular Sydney band “The Statesmen”. Within six years they had four kids (Brett, Scott, Nicolle and Dean) and were living in a boatshed at Como. To feed a young family Pete gave up his music lifestyle and studied accounting. Over the next 30 years, he would go on to become one of the most respected Corporate Treasurers in Australia – working for such companies as Goodman Fielder, Peko Wallsend and Kerry Packer.
In the early 70s, at the 13, oldest son Brett would become EMI’s youngest recording artist and would star as “Barney” in the Columbia Pictures film by the same name (or “In the Wild”)
Music and entertaining was the glue that held the family together and “The Maxys” family band performed at local Sutherland Shire pubs, clubs and events During the late 80s to 90s they had a 13-year monthly gig at Cronulla RSL and were the Cronulla Sharks home band. (Note Brett continues to entertain at Clubs across the Shire today)
During the personal computer revolution in the 1990s, Scott had several marketing roles including Computerland – the world’s largest PC reseller franchise and Creative Interactive Databases (a digital advertising platform) in London. It was during a night out in a London pub with Pete, Bev and Scott that the idea for Maxys Pub was born.
MAXYS INTERSECTION TAVERN & THE MAXYS PARTY BAND
1996 – 2000 Owner and Management
Max Media and Entertainment was incorporated n 1996 when the Maxys took over management of “The Intersection Tavern” at Ramsgate, south of Sydney.
Dad Peter was Chairman (and lead guitarist); Mum Beverley the licensee, oldest son Brett the singer; second eldest son Scott the General Manager (and guitarist); Daughter Nicolle (singer) and husband Justin (piano) ran the bistro; and youngest son Dean the Cellar Operations Manager.
The hotel featured four bars, a bistro, a bottleshop, a function room, a gaming room and a live entertainment lounge (over five nights per week) and employed over 35 staff.
During that time they took the hotel from the verge of bankruptcy to a hugely popular local live entertainment and community-focused establishment.
Maxys also launched Maxys Cyberpub – Australia’s first online pub and bottle store (e-commerce).
2000-2007 Co-founded, major investor and management
Following the sale of the pub, Peter and Scott co-founded Australia’s largest online building & construction community connecting consumers with over 75,000 specifiers, builders, tradies & suppliers. Strategic partners included Telstra, Reed Elsevier, marketboomer and projectcentre.
The business was sold in 2007 after the tragic drowning of Peter (Chairman of BANGitUP and Max Media). whilst out fishing on his own in his little tinny on the beautiful Clarence River on the NSW Northern Rivers.
2008-2013 Co-founded, major investor and management
CLIVE was Australia’s leading service provider of professional corporate website presenters and online video ads.
The web service served over 3 million video ads and achieved an average CTR (Click Through Rate) of 3.8%
Customers included Pfizer, Tennis Australia, NRL, Rugby Australia, Australian Cricket; Adtech; iMedia, ACP, Reeds Elsevier, Harvey World Travel, Ingram Micro, GEON, Canon, Honeywell and IBM
CRONULLA SHARKS FC (Employee)
2013 – 2015 — Brand & Communications Manager
As a lifelong Sharks fan and ex-junior representative, Scott accepted the role of Brand & Communications Manager, responsible for branding and media communications across PR, TV, radio, cinema, print, outdoor, email, display, and social media.
He managed the in-house marketing team, external partners and stakeholders,
was responsible for advertising, SEO, SEM, EDM.
His team produced over 700 internal/external (sponsors) creative projects per year and grew social media audience from 30,000 to 250,000+
He created SharksTV – a weekly social TV livestream show and podcast
Awarded B&T Ministry of Sport 2015 Customer Experience Award
2015-2018 Head of Digital Communications & Commercialisation
Scott led an Internationally award-winning digital strategy & fan experience program.
Achieved #1 NRL Digital Communications & Game Day Experience (from 14th)
Increased first-party customer data, social media engagement & revenue.
Implemented a real-time, CDP (Customer Data Platform) & marketing automation capability across merchandising, membership, ticketing, sponsorship, hospitality, gaming, events and digital.
Produced SharksTV – a weekly livestream show to over 10,000 viewers
Keynote conference speaker on digital strategy & fan experience.
MAXYS MAX MEDIA AND ENTERTAINMENT
2018 – Now Director
Provide marketing consulting, media and communications planning and content production services across TV, radio, outdoor and digital.
Owner of Maxys Big Dog Livestream virtual video production & photography studio.
Brett continues to perform and entertain at clubs and events across the Sutherland Shire and co-hosts “The Naked Punt NRL Footy Show”
We are driven by values
How we work with you
- Work with you and your people to achieve the result you need.
- Offer our best thinking and experience. In return, we ask you to be prepared to supply your people’s time to make sure the best result for you.
- Believe that making you successful makes us successful.
- Endeavour to deliver you best value for your dollars; we will not create consultant or agency busy work.
- Will pass knowledge and expertise to your people; your organisation will learn and improve capability.
- We want to be that good that you will refer us to your best business partners and friends.
- We want all of us to enjoy the experience of working together.
- If we have any doubts about the value to you of our services we will tell you openly and honestly.
Your business growth
Our role is to help you build your brand and profits
We are deeply committed to your success.
We are highly skilled across the whole marketing process – from market research and data to creative production.