The All New Matt The Brush – he loves to clean. Experimenting with some new tech

The All New Matt The Brush – he loves to clean. Experimenting with some new tech

Technical – after a bit of fiddling we got it working the way I wanted.  An Instagram video is automatically reposted to the website via Zapier.  From there the page is automatically scheduled to be shared through social media channels via Buffer (RSS) or Zapier – driving traffic back to the site.  The question is whether native video is better than syndicated from a page?

 

Tip – Customer Acquisition & the Role of SEO

Website Renovation Update

Yah – after some fiddling around I’ve finally have my URL rewrites working properly and my sitemap being generated for the search engines.

Why? Most new potential customers (the top of the sales funnel)  will find your business through a Search Engine so making sure your website is optimised and properly structured is essential.

You also want the ability via your website analytics system to see what is working or not.

There are some technical basics

  • Engaging content – good content spreads – the more powerful the links coming in, the higher the search engines evaluate your site
  • URLs containing your relevant keywords
  • Metatags and page descriptions

https://marketing.grader.com is a great tool for checking your website and providing tips on where you need to look at and also has a great free and handy SEO template

Now, How do you get your content to generate an article which then feeds into your marketing distribution system?

Changing Platforms – Migrating CMS from Joomla to WordPress

The time had come – we just weren’t connecting any more – for a number of reasons it was time to move on.  Our business and life had changed and I hadn’t written for many months – the site had been neglected and needed a revamp.  The biggest driver was the need for responsive mobile rendering and the fact that many clients had already migrated.  I also needed something simpler to manage and also integrate more freely with some other technology I’ve been working with.

Hugh MacLead's Squiggly Line

The Squiggly Line

The decision made to look to migrate from Joomla to WordPress was not something taken lightly – so much content to transfers and a new platform to learn.

A search on the web and I find a CMS2CMS conversion service  – for about $50 they will migrate your data.  In one word “brilliant!”.  A few little hassles moving folders (great level of support) and the posts moved across fine.  A couple of days later (between a hundred other jobs) I’m now writing this post.

Don’t get me wrong there’s still a lot of work to do (and not in any particular order).

  • SEO friendly URL’s
  • Google Analytics
  • Menu structure
  • Categories
  • Overarching website plan – why are we doing it?  (that’s a post for later)
  • Marketing – taglines, new logo?
  • Workflows (finding, writing, publishing and sharing)
  • RSS feeds

You could plan it to the n’th degree but sometimes all you need is to know the general direction you want to travel – it might not be a straight road but the detail will look after itself as you go.

Hmmm, I need a relevant GapingVoid image to represent this pearl of wisdom (self effacing joke) – where’s the squiggly line one I ask myself?

Note:  Things I already like about WordPress – I just noticed it automatically saves a draft of the post I’m writing.  No more lost posts 🙂

From an overarching “why are we doing it?” my thoughts are leaning towards a blog of my daily/ weekly web travels – campaigns I see, new technology developments, insights that might seem relevant.

Til next time.

Maxy