Case Study – RidgeFilms


Case Study – RidgeFilms

RidgeFilmshttp://www.ridgefilms.com.au

  • Corporate Video Production Sydney
  • Pre SWOT and USP (Unique Selling Points)
    • Creative, technical and operation strengths – poor sales and marketing
    • Order takers
    • Old website – very little traffic – poor Google ranking.
    • Business Position – Professional (tier 2) – ie above the DIY level
    • USP – One stop shop – Creative, in house studio, production, editing and duplication
    • Established for over five years
    • High customer satisfaction
  • End Results
    • Strategic focus on Customer Referrals and Video Production for the Internet
    • Highly ranked Google
    • Clear strategic focus and direction
    • High user friendly engaging website (increased new customer request for quotes)
    • Increased profit margins (from a commodity type service to added value)