Sharks On A Plane & it’s not the 49ers Hayne Plane!

Sharks On A Plane
Cronulla Sharks Mermaids at the NRLFinals

Cronulla Sharks Mermaids at the NRLFinals

When you think of “Sharks On A Plane” most people think of the hugely popular Hollywood B Grade cult classic SharkNado franchise, maybe the pending sequel to  “Snakes On A Plane” or maybe Rugby League – NFL 49ers convert Jarryd Hayne and the Hayne Plane

But you’d be mistaken!

This weekend the Cronulla Sharks Football  have chartered a special flight to take 100 passionate fans to the NRLFinals against the North Queensland Cowboys.

Sharks Skipper Paul Gallen and key forward Wade Graham are right behind the push.

 “I’ve heard seats are limited and expensive and getting to Townsville is difficult, but the Sharks plane is a great idea,” Gallen told Sportal.

“I hope they can fill it and we can get a few Sharks fans amongst that North Queensland crowd on Saturday.”

Graham added: “It’s hard for a lot of Sharkies fans to get up there so this is a great idea.

“It definitely means a lot to the community down here and it means a lot to us too. There’s a good feeling in the area.”

The media have been quick to pick up on the story with both Sharks tragics Phil “Buzz” Rothfield  and film director/ actor and new Footy Show Special Reporter Brendan Cowell getting on board the flight to capture the unique fan experience.  The Sharks will also feature live feeds via their website and social media pages

The challenge now is to quickly find an agile business partner to potentially sponsor and maximise the exposure and opportunity.

Some possible lessons we could all learn from Jarryd.

AND also win!  (then there is another trip to Melbourne)

#WeAreSharks #SharksOnAPlane #NRLFinals


 

#Dare2Dream #WeAreSharks

Wooden Spoon

#Dare2Dream

It’s a Sunday morning, somewhere hidden in my house are my magical yellow socks.  Those socks are the key to us winning today’s do-or-die football game against the Russel Crowes and James Packers Bunnies.

Next door, my fellow Sharks supporter mate Don puts his left shoe on first.

Across town, a player’s wife picks her lucky black and white dress.

From Cronulla to Cooloongatta there’s a lot more of this happening right across the Sharks players, staff, members and supports  – our personal superstitions, our beliefs and hopes, every bit that may go towards breaking a near fifty year premiership drought and the hangover of the 2014 NRL Wooden Spoon.

Reflection

This time last year some funny bastard left this on my window – last year was, in the simplest of terms “a tough year” (on so many fronts), BUT (and you know there is always a ‘but’), the old adage of “persistence” – that tough times don’t last – that what makes you stronger – has never been so true.

2014 Cronulla Sharks Wooden Spoon

2014 Cronulla Sharks Wooden Spoon

To look back for a moment to see how far things have come fills one with deep pride.

Fast forward to this morning and the sun rising over the Bay has never seemed so bright. Yes, certainly you can’t get too far ahead of yourself and need to embrace the moment BUT without a destination you may wander aimlessly.

Focus

The goal is in clear sight and the road ahead not devoid of danger. As a famous photographer once said – the best view from the mountain top is always closest to the edge.

Bring on the week. Woo haaaaa. Now to work out how we get a plane full of Sharks fans to Townsville! Sort of sounds like the title of a movie!

Advertising Sports Betting and Getting Attention

The Aussie Love of the Punt

Here in Australia we love a punt – two blokes in a bar will bet on which of two flies on a wall will move first – it’s a national past time (did I hear “problem”?).  The ponies, the dishlickers, the pokies, two-up ANZAC Day and increasingly the Footy, cricket and any other sport.

Globally, we’re not much different from anywhere else around the world – Vegas, Macau, the UK and so on.  It seems everyone everywhere loves a punt.

Gaming Growth Worldwide

Statistics and facts on Sports Betting

The total value of the global sports betting market is difficult to estimate because of the lack of consistency in how it is regulated in some parts of the world. Some estimates put the value of the sports betting industry at between 700 billion U.S. dollars and 1,000 billion U.S. dollars.

So, in a highly competitive market – how do you increase market share?

Content Relevance

Relevance is a key to all content.

For all marketing campaigns we need to ask – What’s your business goal – new customer acquisition or retention?

If its new customer acquisition who is your target market?  Is the aim to create new behaviour or convert from the competition?

What new customer feature does your product have?

In sports betting the latest feature is to cash in your bet.

Creativity with impact

In the UK William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products.

The work, which called “take control”, first aired on Sky Sports on 23 August, during Chelsea’s Premier League football match against West Bromwich Albion. The ad is a frenetic mixture of football, cartoon explosions and aggressive cut-away scenes combined with an electro dance sound track by Knife Party, which makes for exhausting viewing. It will be followed by two more spots, focusing on William Hill’s Priority Access card and its “cash in my bet” option, respectively. These ads will also be backed by press, social and radio executions.


Read more at http://www.campaignlive.co.uk/article/william-hill-take-control-bark-bite/1361137#Q3i2kmhpURmUjqFD.99

The question is does it engage and does it spread?  Does it deliver the communication intent?

Note: Here is Australia, Social Services Minister Scott Morrison will take control of the review given he holds responsibility for overall gambling regulation (more)