Commercialising Fan Generated Content #SharkCastTV

SharkCastTV – Fan Generated Content

As a lifetime, die-hard, born and bred Sharks fan, I love our iconic special guest on SharkCastTV this Thursday night in the lead up for the local Sharks vs Dragons footy derby played this weekend.    
 

In regards to the show, from a digital media fan engagement perspective, this idea is something I’ve been working on for many years to bring to market and commercialise – ie the ability to commercialise fan or user-generated video content.
That’s not to say it will be successful, there are costs and audience targets to achieve. but hopefully the building blocks are right – engaging content, presenters, authentic  and professionally produced (within a Football Club resource framework)  – only time will tell.
 
In making this happen I must acknowledge how very fortunate to have the right talent with an existing platform of listeners, readers and experience on which to enrich the product. plus a supporting open-minded management team looking to position the Sharks as more than just a football club.
 
Commercially very pleased to say we have also secured CrownBet our show presenting partner.
 
Note: Others show ideas in the pipeline – one step at a time.
 
Watch SharkCastTV this Thursday, 7PM http://www.sharks.com.au/sharkcasttv

Sharks On A Plane & it’s not the 49ers Hayne Plane!

Sharks On A Plane
Cronulla Sharks Mermaids at the NRLFinals

Cronulla Sharks Mermaids at the NRLFinals

When you think of “Sharks On A Plane” most people think of the hugely popular Hollywood B Grade cult classic SharkNado franchise, maybe the pending sequel to  “Snakes On A Plane” or maybe Rugby League – NFL 49ers convert Jarryd Hayne and the Hayne Plane

But you’d be mistaken!

This weekend the Cronulla Sharks Football  have chartered a special flight to take 100 passionate fans to the NRLFinals against the North Queensland Cowboys.

Sharks Skipper Paul Gallen and key forward Wade Graham are right behind the push.

 “I’ve heard seats are limited and expensive and getting to Townsville is difficult, but the Sharks plane is a great idea,” Gallen told Sportal.

“I hope they can fill it and we can get a few Sharks fans amongst that North Queensland crowd on Saturday.”

Graham added: “It’s hard for a lot of Sharkies fans to get up there so this is a great idea.

“It definitely means a lot to the community down here and it means a lot to us too. There’s a good feeling in the area.”

The media have been quick to pick up on the story with both Sharks tragics Phil “Buzz” Rothfield  and film director/ actor and new Footy Show Special Reporter Brendan Cowell getting on board the flight to capture the unique fan experience.  The Sharks will also feature live feeds via their website and social media pages

The challenge now is to quickly find an agile business partner to potentially sponsor and maximise the exposure and opportunity.

Some possible lessons we could all learn from Jarryd.

AND also win!  (then there is another trip to Melbourne)

#WeAreSharks #SharksOnAPlane #NRLFinals