October 8, 2008 FOR IMMEDIATE RELEASE
HOLLYWOOD CHALLENGED BY DISRUPTIVE MODELS
As part of the continued roll out of the CLIVE video Project (http://www.clivevideo.com), a new Youtube pre-audtion process was launched today for finding talented online presenters and performers for websites.
CLIVE, short for Customers Live Internet Video Experience is a joint venture between digital media agency Max Media and Entertainment and award winning Sydney corporate video production company RidgeFilms.
CLIVE adds personality and life to any website. It is a new, very cool and highly engaging transparent video layer of business owners or a professional presenter who meet, greet and informs website visitors.
“We took the short, effective 30 second format and delivered customised and personalised internet video onto any website with just a line of code,” says Chris Schwager, Creative Director of the CLIVEvideo Project and RidgeFilms.
The effectiveness of the traditional ‘interrupt and repeat’ model of advertising is decreasing and audiences and advertisers have been moving away from old mass media like television and newspapers towards internet advertising for a number of years. “Given the current economic outlook then online advertising will online casino canada only increase as businesses look for more innovative marketing techniques” says Scott Maxworthy, CEO of Digital Media Strategy company maxys.com.au and the CLIVE Video Project “they are looking online for smarter ways to engage customers with their brands and services and build relationships”.
“We used to mostly advertise in the local newspaper” says CLIVE customer, Wayne Mudge, Secretary Manager of Oatley RSL. “Today we have Susie meet and greet our new website visitors and then invite them to join our Facebook Group which we constantly update with new events. Within a month already have over 140 members!”
The same disruptive technology factors that have changed the face of the music and newspaper industries now threaten to flatten the once dominant and powerful pillars of the television advertising and film industries offering actors, presenters and performers a new channel for earnings, experience and exposure.
The real winners out of CLIVE and the industry shakeup will be customers, advertisers and skilled creative talent.
For advertisers, increasing their web sites ease of use will increases online sales and reduces support costs.
Early feedback has shown a 15-300% increase in brand recall, online sales, event registration and up to 50% decrease in support costs after just a few months.
For creative talent – presenters, performers, scriptwriters, and producers then there will be more production opportunities but also intense rivalry for customer attention and increased competition around production values.
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Scott Maxworthy, CEO, Max Media and Entertainment
Brendan Southall, Executive Director, Ridge Films
02 9525 1344 / 0408 248 299 firstname.lastname@example.org www.ridgefilms.com.au