Change is constant – today super-fueled by rapid technological advancement. Social tech that flattens the social landscape, facilitates revolutions and gives voice to billions of people – but, not all change is necessarily good.
About 4 years now ago I was up in the NT helping the very talent Kathy Burns produce a campaign about solutions to the negative impact of social media on remote indigenous communities – a problem most people think is mainly limited to high-tech city folk. Kids in the bush will “borrow” a car and drive for hours along desert tracks just to find a hill that gets just one bar of a phone signal and access Facebook. Credits for family food and power “borrowed” for internet access. Fights occurring between clans without the elders understanding what has happened! Sometimes payback can result in death!
We think it is just a “City” problem, it’s not – technology reaches and impacts all cultures.
The project had a major impact on the way I view the impact of technology – how it can both improve and destroy our social fabric. With every social change comes new ways of thinking, what is acceptable and non acceptable behavior, new problems and opportunities and what strategies, tactics and tips for managing.
Social Responsibility and the Power of Sport Based Networks
Australia is sport obsessed, the NRL network has over 8 million active followers of the game. Whether right or wrong our sports people play an ever-increasing influence – particularly positive male role models.
This week the Sharks launched the second part of our make bullying history initiative. At a high level it helps strategically reinforce the position as “more that just a football club” and at grass-roots level demonstrates the positive impact we can have on our community – both locally, the wider NRL and sport.
SHARKS MAKE BULLYING HISTORY INITIATIVE
At the core of all of this is the responsibility and result for actions – whether in real life or online. With education hopefully comes maturity of understanding and hopefully positive outcomes.
During the week the Sharks Valentine Holmes also launched a new “Hero App”
Where all this is heading, what is the next major transformation to is a bit too early to say but my money is on much more change to come 🙂