Being “Useful” is one the most critical factors to any success.
One of the reasons I switched to WordPress was the ability to more easily build content flows from one web service to another. For example – if I posted a photo on my Instagram or Flickr I wanted the ability for that photo to automatically create a blog post here and then automatically schedule that blog post into a social channel.
Or, if I created a Google Apps Registration Form, it would send an email to one of my staff with all the details, subscribe them to the newsletter, send a thank you and also add them to my CRM for a follow up.
The technology that helps enable this type of advanced digital workflow functionality (without needing expensive programmers) is middleware webservice Zapier
It is imply one of the most useful web services in your digital management tool box.