I’ve taken the role of developing and commercializing a new opportunity with my organisation. It’s not the first time I’ve taken on such as task so it’s a matter of applying the lessons and tools I’ve used before. So, how do you start thinking and building a Start-Up within a Commercial Organisation?
This is not a book review but there’s a couple of books and a tool-set I wished was around in those earlier days – Eric Ries Lean Start up and The Start-Up Owners Manual – the information provided a way of thinking and approaching the same old problem of new business creation but with a new model and approach that resonated more with Silicon Valley entrepreneurship than the MBA business plan approach.
A key element of that is the one page Business Model Canvas.
Version Designed for: Date:
7. Key Partners
Motivations for partnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
8. Key Activities
|1. Value Propositions
“Getting the Job Done”
|4. Customer Relationships
Dedicated Personal Assistance
|2. Customer Segments
|6. Key Resources
types of resources
Intellectual (brand patents, copyrights, data)
|9. Cost Structure
Is your business more:
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven ( focused on value creation, premium value proposition)
Fixed Costs (salaries, rents, utilities)
Economies of scale
Economies of scope
|5. Revenue Streams
Product feature dependent
Customer segment dependent
The one page business model canvas forces you to look at all elements of the proposed business. It’s a real-time worksheet that allows you to challenge your assumptions, test your logic and if necessary pivot like a half back.
Create your own Business Model Canvas