Every second counts – is your website too slow?

Your customers are more demanding than ever, it’s not rocket science – people hate to wait – no matter if it’s for getting your morning coffee or for a website to load.

Facts are page loading time is a major factor to website abandonment, research has shown over 50% of your visitors will leave if it takes more than 3 seconds.  (Source: Google)

“So what about me?”  you ask.   How does your site perform?

Google provide “Test My Site

maxys page load speed

How fast does your page load?

 

 

 

 

 

Ours is OK ( can be improved) but what about you?

Increasing page load 

There are many factors

 

Commercialising the Big Idea in a world of unlimited ideas

Of Fame and Failure - 2/3

INT – PUB – NIGHT

MW – zoom in on two blokes on separate tables as they sit down to watch the footy on the big screen.


The Big Idea

I’m having a quiet beer at the local pub just watching the footy after a long week at work and politely say “G’day” to the bloke sitting at the table next to me.

After a quick chat about the footy he asks what I do for work and before I can finish the sentence he starts pitching the “Big Idea”!

Note:  Within 7 seconds of any pitch we’ve already made a subconscious decision.  There’s a right time and place for everything.

Don’t get me wrong I love “Big Ideas” – whether it’s art, new tech, a new show to produce or new ways of thinking.  A question for me is always what makes an idea succeed in the competitive world of unlimited ideas?

Why some ideas succeed & most others fail is not just the product or service being pitched – creativity & innovation are nothing more (or less) than a  combination of things before.   Everybody is creative but not everybody practices and does the hard work at making ideas happen.

Creativity is thinking up new things. Innovation is doing new things. – Theodore Levitt

Talk is cheap and ideas are limitless so before I’m really interested I want to know how much real work has gone into the idea.

Most ideas stop at this point.

Key Questions to Frame the Big Idea Pitch

The key questions before any pitch include –

  • What is it – the value proposition?
  • How do you interact with customers?
  • Who is your customer and what segments?
  • How do you reach them?
  • What are the resources required?
  • Who will help you?
  • What activities need to happen?
  • What will it cost?
  • How much money will it make?

Now break those questions down into both a punchy tagline and powerful 15 second pitch.

The big difference between most success and failure are those that go beyond the fast think & talk, who do the research and preparation, who take risks but most importantly ship, then when they do, persist when the doubters voice, who learn & then if needed pivot and learn again.  

Other tips

  • For entrepreneurs you need to continually build a reputation and habit for delivering. 
  • Great timing is also very important  – the right product or service at the right time and right channel.
  • Passion – without you don’t put in the hundreds or thousands of hours for little or no pay.
  • Attitude is everything.  You and your idea is competing against hundreds and thousands of others for attention.  
  • and finally, do you understand your investors standard evaluation model for determining what’s good and worth investment for them?

Is your expectation over stated?

Commercialising the Big Idea

Let the auditions begin!

11 tips for increasing content sharing by looking at Xmas Ads.

Tips for increasing content sharing

Over the last week I’ve been asked about digital content strategy and tips for increasing content sharing – in sending a quick reply I was honestly a bit gobsmacked when I found a presentation that I gave over five years ago talking exactly about the same stuff we’re still talking about here today.  Yes, I know that’s the nature of the beast.

Today, my first chance to catch up on some reading and writing, I’m listening to a new Marketing Mind podcast on Xmas Advertising.   It makes me think about our Xmas campaign, how things have changed and some tips for creating content that shares.

 

The post gets me thinking about content sharing and some common asked questions and answers from those wanting to learn more – a bloke at work who runs a fitness business on the side, my partners fashion and gift store, a conference I attended during the week.

Note: For those who live in the digital marketing and advertising space there’s not much new in the list below (we’ll save conversations about Single Customer Views, IoT and attribution for other posts)

So here is a quick check list for newbies if you want your content to spread further.

11 tips for increasing content sharing

  1. First impressions count – spend 30% of your blog/ Instagram post writing time on creating a catchy heading.
  2. Be consistent  – the daily blog, the weekly specials email from your local cafe.  (yes says I who doesn’t always practice what I preach!)
  3. People love lists –  it creates structure from chaos.  Odd numbered lists work better than even.
  4. Engage your audience  – tell a story, make them laugh (or cry) – it’s emotions that generate spread.
  5. Have a great picture – better still a great video.  A good picture (in particular via social sharing) helps.
  6. Be relevant – there are billions of pieces of content produced every day.
  7. Develop your own tone and style – Is your content heavy reading or light entertainment?  Timing is very important.  Heavy reading in the morning.  Light stuff after a long day.
  8. Think mobile first – most people will create on a desktop but your readers will consume on their mobile phone.  What’s your content look like on mobile?
  9. Respond to comments quickly.
  10. “Earned Media” is best – Focus on building brand advocates from existing customers to generate Word of Mouth to spread your message.
  11. Take a helicopter view of your posts performance to look for any sort of trends or insights

The John Lewis 2011 Christmas Advert mentioned in the podcast