Change is constant – today super-fueled by rapid technological advancement. Social tech that flattens the social landscape, facilitates revolutions and gives voice to billions of people – but, not all change is necessarily good.
About 4 years now ago I was up in the NT helping the very talent Kathy Burns produce a campaign about solutions to the negative impact of social media on remote indigenous communities – a problem most people think is mainly limited to high-tech city folk. Kids in the bush will “borrow” a car and drive for hours along desert tracks just to find a hill that gets just one bar of a phone signal and access Facebook. Credits for family food and power “borrowed” for internet access. Fights occurring between clans without the elders understanding what has happened! Sometimes payback can result in death!
We think it is just a “City” problem, it’s not – technology reaches and impacts all cultures.
The project had a major impact on the way I view the impact of technology – how it can both improve and destroy our social fabric. With every social change comes new ways of thinking, what is acceptable and non acceptable behavior, new problems and opportunities and what strategies, tactics and tips for managing.
Social Responsibility and the Power of Sport Based Networks
Australia is sport obsessed, the NRL network has over 8 million active followers of the game. Whether right or wrong our sports people play an ever-increasing influence – particularly positive male role models.
This week the Sharks launched the second part of our make bullying history initiative. At a high level it helps strategically reinforce the position as “more that just a football club” and at grass-roots level demonstrates the positive impact we can have on our community – both locally, the wider NRL and sport.
SHARKS MAKE BULLYING HISTORY INITIATIVE
At the core of all of this is the responsibility and result for actions – whether in real life or online. With education hopefully comes maturity of understanding and hopefully positive outcomes.
As a lifetime, die-hard, born and bred Sharks fan, I love our iconic special guest on SharkCastTV this Thursday night in the lead up for the local Sharks vs Dragons footy derby played this weekend.
In regards to the show, from a digital media fan engagement perspective, this idea is something I’ve been working on for many years to bring to market and commercialise – ie the ability to commercialise fan or user-generated video content.
That’s not to say it will be successful, there are costs and audience targets to achieve. but hopefully the building blocks are right – engaging content, presenters, authentic and professionally produced (within a Football Club resource framework) – only time will tell.
In making this happen I must acknowledge how very fortunate to have the right talent with an existing platform of listeners, readers and experience on which to enrich the product. plus a supporting open-minded management team looking to position the Sharks as more than just a football club.
Commercially very pleased to say we have also secured CrownBet our show presenting partner.
Note: Others show ideas in the pipeline – one step at a time.