Free Stadium WiFi is like a clean restaurant bathroom – it’s expected

Photo: Shane Harmon, Levis Stadium,

 

Free Stadium WiFi

When we walk into any venue, café or meeting room in the world today one of the and first things we check is whether there is free Wi-fi?  Like a restaurant bathroom it is now a utility we expect and will demand.  The expectation that in exchange for our valued patronage, highly desired attention and personal marketing power  expect the ability to connect, photograph, post, comment, like and share.

Last week, Mark Zuckerberg from Facebook posted that 1 billion people had checked in on one day – (that’s 1/7th of the world’s population!) and of those people most had checked in via their mobile phone.

Yes, we live in a world today where being connected to the Internet and social media via our phones is an essential part of most people’s daily lives – an average 23 minutes a day for every person online.

What will customers want tomorrow and who are the pioneers that are creating the expectations?

Pizzas, I-phones and Football Stadiums

If we think pizza’s we think Dominoes, if we think innovation and technology we think Apple (yes great branding). and if we think football stadiums then we think the 49ers Levis Stadium.

Increasingly when we go to the football – we will expect all the basics – bathrooms, beer, food, entertainment and WiFi.

The Digital Stadium and what’s important to customers?

 

Shane Harmon, Chief Executive of Westpac Stadium in Wellington, New Zealand recently visited Levis Stadium and captured 6 key stadium technology learnings from the 49ers and Levi’s Stadium

  1. Bandwidth and a great wi-fi experience is key
  2. Mobile Ticketing will become the standard
  3. Personalise the fan experience
  4. Keep it simple
  5. Actionable data
  6. Use the data in your storytelling to build your brand

Once you have “the plumbing” (Free Stadium WiFi) in place it’s what you do with it that matters most!  That’s where fan engagement comes in.

Thinking and building a Start-Up in a Commercial Organisation

I’ve taken the role of developing and commercializing a new opportunity with my organisation.  It’s not the first time I’ve taken on such as task so it’s a matter of applying the lessons and tools I’ve used before.  So, how do you start thinking and building a Start-Up within a Commercial Organisation?

Lots of reading for the next week or so.

This is not a book review but there’s a couple of books and a tool-set I wished was around in those earlier days – Eric Ries Lean Start up and The Start-Up Owners Manual –  the information provided a way of thinking and approaching the same old problem of new business creation but with a new model and approach that resonated more with Silicon Valley entrepreneurship than the MBA business plan approach.

A key element of that is the one page Business Model Canvas.

Version       Designed for:      Date:

7. Key Partners

  • Who are our Key Partners?
  • Who are our key suppliers?
  • Which Key Resources are we acquiring from partners?
  • Which Key Activities do partners do?

Motivations for partnerships:

Optimization and economy

Reduction of risk and uncertainty

Acquisition of particular resources and activities

8. Key Activities

  • What Key Activities do our Value Propositions require?
  • Our Distribution Channels?
  • Customer Relationships?
  • Revenue streams?

Production

Problem Solving

Platform/Network

1. Value Propositions

  • What value do we deliver to the customer?
  • Which one of our customer’s problems are we helping to solve?
  • What bundles of products and services are we offering to each Customer Segment?
  • Which customer needs are we satisfying?

Characteristics

Newness

Performance

Customization

“Getting the Job Done”

Design

Brand/Status

Price

Cost Reduction

Risk Reduction

Accessibility

Convenience/Usability

4. Customer Relationships

  • What type of relationship does each of our Customer
  • Segments expect us to set up and keep up with them?
  • Which ones have we established?
  • How are they integrated with the rest of our business model?
  • How costly are they?

Examples

Personal assistance

Dedicated Personal Assistance

Self-Service

Automated Services

Communities

Co-creation

2. Customer Segments

  • For whom are we creating value?
  • Who are our most important customers?

Mass Market

Niche Market

Segmented

Diversified

Multi-sided Platform

6. Key Resources

  • What Key Resources do our Value Propositions need?
  • Our Distribution Channels? Customer Relationships?
  • Revenue Streams?

types of resources

Physical

Intellectual (brand patents, copyrights, data)

Human

Financial

3. Channels

  • Through which Channels do our Customer Segments
  • want to be reached?
  • How are we reaching them now?
  • How are our Channels integrated?
  • Which ones work best?
  • Which ones are most cost-efficient?
  • How are we integrating them with customer routines?
9. Cost Structure

  • What are the most important costs inherent in our business model?
  • Which Key Resources are most expensive?
  • Which Key Activities are most expensive?

Is your business more:

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)

Value Driven ( focused on value creation, premium value proposition)

sample characteristics:

Fixed Costs (salaries, rents, utilities)

Variable costs

Economies of scale

Economies of scope

5. Revenue Streams

  • For what value are our customers really willing to pay?
  • For what do they now pay?
  • How are they currently paying?
  • How would they prefer to pay?
  • How much does each Revenue Stream contribute to overall revenues?

Types:

Asset sale

Usage fee

Subscription Fees

Lending/Renting/Leasing

Licensing

Brokerage fees

Advertising

fixed pricing

List Price

Product feature dependent

Customer segment dependent

Volume dependent

dynamic pricing

Negotiation( bargaining)

Yield Management

Real-time-Market

The one page business model canvas forces you to look at all elements of the proposed business.  It’s a real-time worksheet that allows you to challenge your assumptions, test your logic and if necessary pivot like a half back.

Create your own Business Model Canvas 

Instagram, Flickr, WordPress Website WorkFlow

Model Reading Magazine

My Instagram, Flickr WordPress Website WorkFlow

4:00AM – I’m reviewing my social channels – tags, comments, etc

On Instagram I’m tagged for a recent photoshoot with the beautiful & talented @eliseboony from @cronullasharksmermaids.  I know it’s a tough gig.

But this post is not about cheerleaders and photography – it’s about increasing productivity – I’m obsessed with reducing repetitive tasks, website work flows and ways to increase productivity and marketing effectiveness.

How do I improve my Instagram, Flickr WordPress Website WorkFlow?

No time to waste!

Using Zapier – this initial draft post in WordPress is generated automatically every time I add a photo on my Instagram

Note: From a content point of view there are obviously steps that go before that, ie what is the photo/ blog trying to say?

instagram flickr wordpress website workflow

5:30AM – website coding – linking flickr through to content – another test.

I’ve added the ability to search and select my flickr photos from my blog editor and the convert those images to local copies using flickr importer.

Model Reading Magazine

Finally, some SEO and then we’ll look at distribution technology.

6:15Am – A rewrite and more copy.   The optimum is three hundred words for a blog – I’m currently long way short at 162.

Page Analysis – Revision 7

  • There are 147 words contained in the body copy, this is below the 300 word recommended minimum. Add more useful content on this topic for readers.
  • You have not used your keyword / keyphrase in any subheading (such as an H2) in your copy. (corrected)
  • The keyword density is 0.7%, which is a bit low, the keyword was found 1 times.
  • The copy scores 33.5 in the Flesch Reading Ease test, which is considered difficult to read. Try to make shorter sentences, using less difficult words to improve readability.  After Revision 8 this was increased to 58.4
  • The keyword for this page contains one or more stop words, consider removing them. Found ‘and’.
  • The images on this page do not have alt tags containing your keyword / phrase.
  • The meta description is under 120 characters, however up to 156 characters are available. The available space is shorter than the usual 155 characters because Google will also include the publication date in the snippet.
  • The page title contains keyword / phrase, but it does not appear at the beginning; try and move it to the beginning.
  • No outbound links appear in this page, consider adding some as appropriate.
  • The page title “Instagram, Flickr WordPress Website WorkFlow” is more than 40 characters and less than the recommended 70 character limit.
  • The keyword appears in the first paragraph of the copy.
  • The meta description contains the primary keyword / phrase.
  • You’ve never used this focus keyword before, very good.
  • The keyword / phrase appears in the URL for this page.

Start Learn Pivot Go!

Showtime - without soul

Showtime - without soul
Opening Scene

I’m sitting in a staff meeting in the cafe downstairs talking goal setting – there are about eight of us.  The coffee service is slow and the background music is a little louder than you’d expect at that time of morning.  My multimedia producer is doodling on his note pad.  Jimmy Henrdix’s Purple Haze suddenly comes over the sound system.  We both look up at each other and smile.  That’s a bit edgy for a Club Cafe but it gets our attention.

Cut Through

  1. Quality rises to the top.
  2. Practice makes perfect.
  3. Focus on the outcome – where do you want to be?
  4. Where are you now?
  5. What are the steps to get there?
  6. Start Lean Pivot Go !

Go and the Steps to Get There

I’m back blogging – there are a number of reasons why?

  1. Capture and share thoughts, ideas and stuff that I find  interesting (and hopefully you do to)
  2. Using this channel to test and apply new learnings and skills – (from WordPress and photography  to integrating new technologies)
  3. Build personal brand

 

From a Personal Brand perspective

I’m interested/ intrigued by the Cindy Gallop and a recent article I read (but can’t find now) regarding the changes in culture around online/ offline personas  (I need a better workflow for capturing and saving links – maybe Evernote)

Where does this fit within alter egos – the Banksy’s and the mystery bloggers who for whatever reason do not want to be identified?

Is what is here – fun, entertaining, informative or engaging?   Does what you say represent who you are?  Seth Godin talks about the Purple Cow, an ad rep talks about what’s the point of mediocre advertising.?  It’s about getting cut through the noise and clutter.  Is it your voice?


The cafe owner must have thought that Jimmy was a little bit too abrasive and switches back to comfort pop.   Now what was the boss saying?

Everybody is Creative

Waterfall Window

Waterfall Window
Creativity is just the new combination of two or more elements -two ideas.  Your unique life experience provides the elements you need.

It’s interesting, I often hear people say they are not “creative” but I’ll argue the opposite. Everybody is creative – any problem solving is creative.  It’s like any skill – some of  us are more natural and others have to work at it.  The funny (or interesting) thing is when you practice something you get better.

The brain is constantly creating new neural pathways – connecting ideas and when practiced strengthened.

That’s not to say if I personally started singing I could sing – just that I’d be better through practice than when I started.

Everybody has a voice, a talent, that’s the reason you’re here living at the moment.  What’s your talent?  What are you bringing to the table of life?

 

 

The All New Matt The Brush – he loves to clean. Experimenting with some new tech

The All New Matt The Brush – he loves to clean. Experimenting with some new tech

Technical – after a bit of fiddling we got it working the way I wanted.  An Instagram video is automatically reposted to the website via Zapier.  From there the page is automatically scheduled to be shared through social media channels via Buffer (RSS) or Zapier – driving traffic back to the site.  The question is whether native video is better than syndicated from a page?

 

#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

Technical Note: Generated from Instagram to WordPress using Zapier – the next step is to look at how to syndicate new web content though Buffer through other channels in order to drive traffic back to the website.   There then needs to be a hook / call to action on the website

 

Tip – Customer Acquisition & the Role of SEO

Website Renovation Update

Yah – after some fiddling around I’ve finally have my URL rewrites working properly and my sitemap being generated for the search engines.

Why? Most new potential customers (the top of the sales funnel)  will find your business through a Search Engine so making sure your website is optimised and properly structured is essential.

You also want the ability via your website analytics system to see what is working or not.

There are some technical basics

  • Engaging content – good content spreads – the more powerful the links coming in, the higher the search engines evaluate your site
  • URLs containing your relevant keywords
  • Metatags and page descriptions

https://marketing.grader.com is a great tool for checking your website and providing tips on where you need to look at and also has a great free and handy SEO template

Now, How do you get your content to generate an article which then feeds into your marketing distribution system?

Introducing Buffer for Video: Upload Once, Share Everywhere

upload-once-share-everywhere-800x627

Marketing and advertising is a bit like love and war where  the aim is to win and capture the valued attention, hearts and minds of your audience.

In every digital marketers arsenal are a range of news feeds for intelligence gathering, strategy development then favourite apps to help deliver, engage, monitor, analyse and review.

Buffer is a personal favorite – it helps reduce the overhead of social media management administration and today, they’ve announced it now supports video  – the ability to upload once then schedule natively into different channels.  

 

 

Buffer customers can now upload, share, and schedule video from Buffer to all your social media networks. Upload once, share everywhere!

Source: Introducing Buffer for Video: Upload Once, Share Everywhere

How to Create Digital Workflows without being a Programmer

Being “Useful”  is one the most critical factors to any success.

One of the reasons I switched to WordPress was the ability to more easily build content flows from one web service to another.  For example – if I posted a photo on my Instagram or Flickr I wanted the ability for that photo to automatically create a blog post here and then automatically schedule that blog post into a social channel.

Or, if I created a Google Apps Registration Form, it would send an email to one of my staff with all the details, subscribe them to the newsletter, send a thank you and also add them to my CRM for a follow up.

 

The technology that helps enable this type of advanced digital workflow functionality (without needing expensive programmers) is middleware webservice Zapier

It is imply one of the most useful web services in your digital management tool box.

http://www.zapier.com