#GameDay #wearesharks #upupcronulla

Upload via app directory

This is a test post – I’m experimenting with different photo workflows.

Photo via camera > Eye.fi > Instagra/ FlickR upload > website

Flickr – Add Media URL & FlickR importer

Upload via app directory

Looks like before importer

<a title="Upload via app directory" href="http://www.flickr.com/photos/50614028@N00/20745457806/" rel=""><img class="aligncenter" title="Upload via app directory" src="http://farm1.staticflickr.com/578/20745457806_acf89943e5_b.jpg" alt="Upload via app directory" width="1024" height="683" />

After importer it converts the image to featured image to remove duplications.

Instagram via Zapier

#GameDay #wearesharks #upupcronulla

Instagram, Flickr, WordPress Website WorkFlow

Model Reading Magazine

My Instagram, Flickr WordPress Website WorkFlow

4:00AM – I’m reviewing my social channels – tags, comments, etc

On Instagram I’m tagged for a recent photoshoot with the beautiful & talented @eliseboony from @cronullasharksmermaids.  I know it’s a tough gig.

But this post is not about cheerleaders and photography – it’s about increasing productivity – I’m obsessed with reducing repetitive tasks, website work flows and ways to increase productivity and marketing effectiveness.

How do I improve my Instagram, Flickr WordPress Website WorkFlow?

No time to waste!

Using Zapier – this initial draft post in WordPress is generated automatically every time I add a photo on my Instagram

Note: From a content point of view there are obviously steps that go before that, ie what is the photo/ blog trying to say?

instagram flickr wordpress website workflow

5:30AM – website coding – linking flickr through to content – another test.

I’ve added the ability to search and select my flickr photos from my blog editor and the convert those images to local copies using flickr importer.

Model Reading Magazine

Finally, some SEO and then we’ll look at distribution technology.

6:15Am – A rewrite and more copy.   The optimum is three hundred words for a blog – I’m currently long way short at 162.

Page Analysis – Revision 7

  • There are 147 words contained in the body copy, this is below the 300 word recommended minimum. Add more useful content on this topic for readers.
  • You have not used your keyword / keyphrase in any subheading (such as an H2) in your copy. (corrected)
  • The keyword density is 0.7%, which is a bit low, the keyword was found 1 times.
  • The copy scores 33.5 in the Flesch Reading Ease test, which is considered difficult to read. Try to make shorter sentences, using less difficult words to improve readability.  After Revision 8 this was increased to 58.4
  • The keyword for this page contains one or more stop words, consider removing them. Found ‘and’.
  • The images on this page do not have alt tags containing your keyword / phrase.
  • The meta description is under 120 characters, however up to 156 characters are available. The available space is shorter than the usual 155 characters because Google will also include the publication date in the snippet.
  • The page title contains keyword / phrase, but it does not appear at the beginning; try and move it to the beginning.
  • No outbound links appear in this page, consider adding some as appropriate.
  • The page title “Instagram, Flickr WordPress Website WorkFlow” is more than 40 characters and less than the recommended 70 character limit.
  • The keyword appears in the first paragraph of the copy.
  • The meta description contains the primary keyword / phrase.
  • You’ve never used this focus keyword before, very good.
  • The keyword / phrase appears in the URL for this page.

Start Learn Pivot Go!

Showtime - without soul

Showtime - without soul
Opening Scene

I’m sitting in a staff meeting in the cafe downstairs talking goal setting – there are about eight of us.  The coffee service is slow and the background music is a little louder than you’d expect at that time of morning.  My multimedia producer is doodling on his note pad.  Jimmy Henrdix’s Purple Haze suddenly comes over the sound system.  We both look up at each other and smile.  That’s a bit edgy for a Club Cafe but it gets our attention.

Cut Through

  1. Quality rises to the top.
  2. Practice makes perfect.
  3. Focus on the outcome – where do you want to be?
  4. Where are you now?
  5. What are the steps to get there?
  6. Start Lean Pivot Go !

Go and the Steps to Get There

I’m back blogging – there are a number of reasons why?

  1. Capture and share thoughts, ideas and stuff that I find  interesting (and hopefully you do to)
  2. Using this channel to test and apply new learnings and skills – (from WordPress and photography  to integrating new technologies)
  3. Build personal brand


From a Personal Brand perspective

I’m interested/ intrigued by the Cindy Gallop and a recent article I read (but can’t find now) regarding the changes in culture around online/ offline personas  (I need a better workflow for capturing and saving links – maybe Evernote)

Where does this fit within alter egos – the Banksy’s and the mystery bloggers who for whatever reason do not want to be identified?

Is what is here – fun, entertaining, informative or engaging?   Does what you say represent who you are?  Seth Godin talks about the Purple Cow, an ad rep talks about what’s the point of mediocre advertising.?  It’s about getting cut through the noise and clutter.  Is it your voice?

The cafe owner must have thought that Jimmy was a little bit too abrasive and switches back to comfort pop.   Now what was the boss saying?

Everybody is Creative

Waterfall Window

Waterfall Window
Creativity is just the new combination of two or more elements -two ideas.  Your unique life experience provides the elements you need.

It’s interesting, I often hear people say they are not “creative” but I’ll argue the opposite. Everybody is creative – any problem solving is creative.  It’s like any skill – some of  us are more natural and others have to work at it.  The funny (or interesting) thing is when you practice something you get better.

The brain is constantly creating new neural pathways – connecting ideas and when practiced strengthened.

That’s not to say if I personally started singing I could sing – just that I’d be better through practice than when I started.

Everybody has a voice, a talent, that’s the reason you’re here living at the moment.  What’s your talent?  What are you bringing to the table of life?



The All New Matt The Brush – he loves to clean. Experimenting with some new tech

The All New Matt The Brush – he loves to clean. Experimenting with some new tech

Technical – after a bit of fiddling we got it working the way I wanted.  An Instagram video is automatically reposted to the website via Zapier.  From there the page is automatically scheduled to be shared through social media channels via Buffer (RSS) or Zapier – driving traffic back to the site.  The question is whether native video is better than syndicated from a page?


#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

Technical Note: Generated from Instagram to WordPress using Zapier – the next step is to look at how to syndicate new web content though Buffer through other channels in order to drive traffic back to the website.   There then needs to be a hook / call to action on the website


Tip – Customer Acquisition & the Role of SEO

Website Renovation Update

Yah – after some fiddling around I’ve finally have my URL rewrites working properly and my sitemap being generated for the search engines.

Why? Most new potential customers (the top of the sales funnel)  will find your business through a Search Engine so making sure your website is optimised and properly structured is essential.

You also want the ability via your website analytics system to see what is working or not.

There are some technical basics

  • Engaging content – good content spreads – the more powerful the links coming in, the higher the search engines evaluate your site
  • URLs containing your relevant keywords
  • Metatags and page descriptions

https://marketing.grader.com is a great tool for checking your website and providing tips on where you need to look at and also has a great free and handy SEO template

Now, How do you get your content to generate an article which then feeds into your marketing distribution system?

Introducing Buffer for Video: Upload Once, Share Everywhere


Marketing and advertising is a bit like love and war where  the aim is to win and capture the valued attention, hearts and minds of your audience.

In every digital marketers arsenal are a range of news feeds for intelligence gathering, strategy development then favourite apps to help deliver, engage, monitor, analyse and review.

Buffer is a personal favorite – it helps reduce the overhead of social media management administration and today, they’ve announced it now supports video  – the ability to upload once then schedule natively into different channels.  



Buffer customers can now upload, share, and schedule video from Buffer to all your social media networks. Upload once, share everywhere!

Source: Introducing Buffer for Video: Upload Once, Share Everywhere

How to Create Digital Workflows without being a Programmer

Being “Useful”  is one the most critical factors to any success.

One of the reasons I switched to WordPress was the ability to more easily build content flows from one web service to another.  For example – if I posted a photo on my Instagram or Flickr I wanted the ability for that photo to automatically create a blog post here and then automatically schedule that blog post into a social channel.

Or, if I created a Google Apps Registration Form, it would send an email to one of my staff with all the details, subscribe them to the newsletter, send a thank you and also add them to my CRM for a follow up.


The technology that helps enable this type of advanced digital workflow functionality (without needing expensive programmers) is middleware webservice Zapier

It is imply one of the most useful web services in your digital management tool box.