Commercialising Fan Generated Content #SharkCastTV

SharkCastTV – Fan Generated Content

As a lifetime, die-hard, born and bred Sharks fan, I love our iconic special guest on SharkCastTV this Thursday night in the lead up for the local Sharks vs Dragons footy derby played this weekend.    
 

In regards to the show, from a digital media fan engagement perspective, this idea is something I’ve been working on for many years to bring to market and commercialise – ie the ability to commercialise fan or user-generated video content.
That’s not to say it will be successful, there are costs and audience targets to achieve. but hopefully the building blocks are right – engaging content, presenters, authentic  and professionally produced (within a Football Club resource framework)  – only time will tell.
 
In making this happen I must acknowledge how very fortunate to have the right talent with an existing platform of listeners, readers and experience on which to enrich the product. plus a supporting open-minded management team looking to position the Sharks as more than just a football club.
 
Commercially very pleased to say we have also secured CrownBet our show presenting partner.
 
Note: Others show ideas in the pipeline – one step at a time.
 
Watch SharkCastTV this Thursday, 7PM http://www.sharks.com.au/sharkcasttv

Scott

Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.