Free Stadium WiFi is like a clean restaurant bathroom – it’s expected

Photo: Shane Harmon, Levis Stadium,

 

Free Stadium WiFi

When we walk into any venue, café or meeting room in the world today one of the and first things we check is whether there is free Wi-fi?  Like a restaurant bathroom it is now a utility we expect and will demand.  The expectation that in exchange for our valued patronage, highly desired attention and personal marketing power  expect the ability to connect, photograph, post, comment, like and share.

Last week, Mark Zuckerberg from Facebook posted that 1 billion people had checked in on one day – (that’s 1/7th of the world’s population!) and of those people most had checked in via their mobile phone.

Yes, we live in a world today where being connected to the Internet and social media via our phones is an essential part of most people’s daily lives – an average 23 minutes a day for every person online.

What will customers want tomorrow and who are the pioneers that are creating the expectations?

Pizzas, I-phones and Football Stadiums

If we think pizza’s we think Dominoes, if we think innovation and technology we think Apple (yes great branding). and if we think football stadiums then we think the 49ers Levis Stadium.

Increasingly when we go to the football – we will expect all the basics – bathrooms, beer, food, entertainment and WiFi.

The Digital Stadium and what’s important to customers?

 

Shane Harmon, Chief Executive of Westpac Stadium in Wellington, New Zealand recently visited Levis Stadium and captured 6 key stadium technology learnings from the 49ers and Levi’s Stadium

  1. Bandwidth and a great wi-fi experience is key
  2. Mobile Ticketing will become the standard
  3. Personalise the fan experience
  4. Keep it simple
  5. Actionable data
  6. Use the data in your storytelling to build your brand

Once you have “the plumbing” (Free Stadium WiFi) in place it’s what you do with it that matters most!  That’s where fan engagement comes in.

Scott

Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.