The All New Matt The Brush – he loves to clean. Experimenting with some new tech

The All New Matt The Brush – he loves to clean. Experimenting with some new tech

Technical – after a bit of fiddling we got it working the way I wanted.  An Instagram video is automatically reposted to the website via Zapier.  From there the page is automatically scheduled to be shared through social media channels via Buffer (RSS) or Zapier – driving traffic back to the site.  The question is whether native video is better than syndicated from a page?

 

#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

#blackout at Shark Park so had to relocate to the new Ultimate Upgrade Experience

Technical Note: Generated from Instagram to WordPress using Zapier – the next step is to look at how to syndicate new web content though Buffer through other channels in order to drive traffic back to the website.   There then needs to be a hook / call to action on the website

 

Tip – Customer Acquisition & the Role of SEO

Website Renovation Update

Yah – after some fiddling around I’ve finally have my URL rewrites working properly and my sitemap being generated for the search engines.

Why? Most new potential customers (the top of the sales funnel)  will find your business through a Search Engine so making sure your website is optimised and properly structured is essential.

You also want the ability via your website analytics system to see what is working or not.

There are some technical basics

  • Engaging content – good content spreads – the more powerful the links coming in, the higher the search engines evaluate your site
  • URLs containing your relevant keywords
  • Metatags and page descriptions

https://marketing.grader.com is a great tool for checking your website and providing tips on where you need to look at and also has a great free and handy SEO template

Now, How do you get your content to generate an article which then feeds into your marketing distribution system?