Instagram This – Sponsor Activation

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In the old days you’d shoot a polaroid and give it to the customer.  Today – we shoot; tag and share.

Studio in a box (and a bag)

Saturday – I’m shooting a corporate marketing event gig today (I’ve had three days notice) – the shoot requires me to setup a mobile photography studio at the end of a red carpet to create a “media event” like customer experience.

The photos will be branded with the sponsors message and sent to the guest (via MMS) – before they’re seated – well that’s the theory!

I don’t want to talk about my experience with Telstra over the last few days trying to get this sorted but just to say – that it was much faster to deal with Telstra through Twitter than their website and phone.

Parking is 200m from the venue; access is limited and setup time is less than an hour so I have to get everything into into one case (and a bag) for rapid deployment.  

Far out – the case weighs about 60kgs – there’s about 10kgs in sandbags; six light stands; two LED 18′ lights; four strobes; batteries; a strong tripod; power leads and clips.  The LED’s will give me some rim lighting but they’re really just there for “red carpet” effect. 

My camera bag is packed with two cameras (one for safety); four batteries; laptop; lens and cables – there’s about 15 kgs in there as well.

Fingers crossed it all works.

Post Event

The corporate guests were photographed with one of the team’s brand ambassadors (Wendell Sailor; Dean Young, Ben Craig; Shaun Timmins; Mark Gasnier) and the sponsor mascot. These photos then branded with the sponsor message and sent ASAP to the guest’s mobile via MMS with a phone number and hyperlink. In the majority of cases we were able to send these before they sat down at their table.

My Iphone personal hotspot died 1/2 way through the gig but I was able to quickly tap into the venues media WiFi network.

Several guests said they then shared on social media.

 

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We could have probably shot the whole thing on a Iphone/ Ipad but we wanted professional shots (lighting; resolution; glass) and not tie up the camera while editing and sending the shots.

With more time/ budget I’d do some smarter things with URL’s for tracking purposes and maybe tie in an intergrated Facebook Fan Page campaign element.

 

Client: Always Co / St George Illawarra Dragons

Agency: Creative Stars

 

Scott

Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.