Quality Raises To The Top

Film Crew

Film Crew

Quality raises to the top.

I remember a conversation with an Executive of a video streaming company a few years ago where he said quality doesn’t matter – it’s all about volume. I suppose that depends on your business model and where you stand.  

From an advertisers and viewers perspective we want to be entertained – smart advertisers know custom attention is valuable. 

According  to Accumstream Research http://www.accustreamresearch.com

Demand for professionally produced and distributed online video continued unabated in 2008, with cumulative volume advancing 24.3% to 41.6 billion views. Over the past ten years, audiences have accessed 142.7 billion pieces of professionally produced, brand-hosted and distributed video. A category-by-category analysis of cumulative views shows music with 25.5%, news 22.6%, entertainment/kids at 20.2%.

Significant category share shifts are revealed, however. Entertainment/kids captured 10% in 2001, and 30.4% in 2008, as brands like Warner Bros. (Cartoon Network), Viacom (GameTrailers.com, Noggin.com, Nick.com, NickJr.com) and Disney (Disneychannel.com, Disney.com) consistently and expertly publish exclusive content to young, connected audiences.

By contrast, music has experienced steady declines since 2005, when that non-exclusive content category crested at 45.6% share, and perched at 11.3% share in 2008.

Perform, Inform and Sell

Play Hard or Go Home

Perform, Inform and Sell


I forgot to mention in my last email our Presenter search, please find details below and feel to forward if you know someone who may be interested.

The Market

Play Hard or Go Home

With high production cost pressure and increasingly fragmented audience attention there are limited growth opportunities in movies, TV and advertising roles for professional talent to help build their media profile.

Access to viewers has changed with the YouTube revolution BUT where’s the money is often asked.

As you know with CLIVE every website can now easily add a professional presenter or spokes person which significantly increases website visitor engagement.  It provides a new revenue opportunity for talent.

Talent/ Presenter Search

As part of our ongoing expansion program we are always looking for new talent.

For example last month we began our multilingual presenters search –

  • Australian exporters targeting International markets
  • Australian tourism targeting International visitors
  • Government and corporates communicating online to English as second language Residents
  • International clients (we did a job for an Israel company last month)

Over the next few months we will begin to include all kinds of talent – dancers, musicians, anyone/ thing we can put on screen who can perform, inform and sell.

If you know of any potential presenter/ talent Pass your in home drug test the safe and healthy way. then please feel free to forward this message on.

FYI – Audition Process

We’ve slightly changed the CLIVE Audition process – instead of going through the whole expensive audition and transaprent video encoding process each time we’ve broken it down into steps.   

  1. We do a call out,  (through our network including you, Star Now and our subscribers)
  2. Hold pre auditions (shoot to green screen) once a month OR they can submit the own audition anytime via Youtube (more).
  3. If they are OK we post to our Pre Auditions page (potential clients can then see)
  4. If there is client demand for a Presenter and they pass our selection criteria we then bring them on board as one of our Certified Professional Presenters

No cost to the Presenter.

Any questions please send me a note

Cheers and all the best

Scott Maxworthy
Max Media and Entertainment Pty Ltd


Chief Experience Officer
The CLIVE Video Project

Ph: 61 2 8005 8072
Mb: 61 0 414 792 072

Blog:     http://www.maxys.com.au/blog.html
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Studio Address
Level 1, 13 Cawarra Rd
Taren Point
NSW Australia 2229