Australias most influential web – photo portrait project

Design – From the broad to the specific

Like a lump of clay on a spinning wheel the Australia’s Most Influential Photo project is beginning to take shape.

With any new idea you need to start with a broad idea in mind, let it spin and take shape. 

What do you want to do?  What is the objective of the exercise?  How will success be measured?


  • Increase awareness of CLIVE and generate sales.
  • Incorporate online social media marketing into the marketing process and use as a case study.
  • Incorporate my photography (particularly portraits) interests into customer engagement process (build photography skills and customers).
  • Start now


So, what have we done today.

  1. Further conceptualisation of the project.
  2. Created a website page for the project.
  3. Created an Influencer submit form on the CLIVE website (using RSFORMS) for people to submit.
  4. Created a Flickr Group
  5. Created this blog entry – this will automatically feed into Twitter, then into my Facebook; RSS feeds etc.

What to do next?

  1. Fire these links off to a few friends and start to get a bit of traction.  Note to self:  This is not a short term project so it is going to take a year or two to really evolve.
  2. Short-list my own influencers and contact them (this will enable me to work through the next part of the process).
  3. Develop some database reports and marketing ideas


Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.