A rather big milestone in the world of Internet Video with the CommScore Internet Search Rankings Report last month highlighting that Youtube had just overtaken Yahoo as the second most popular search engine.
As Internet bandwidth improves more and more we will search, consume, share and produce video content. The natural follow on from that will be greater internet video advertising.
The fact is, most of us are visual in the way we get our day to day information.
I know myself that when I’m trying to work out how to do something in Photoshop, say I’m looking to create a blurred background effect, then the first place I go and search now is Youtube, looking for a demo by some whizz who knows how to really drive the program.
You can then start to apply that to a whole range of “How to” type videos.
Not being the handyman type, I’ve used it to find out how to change a washer on a tap or a very quick class on how to cook a perfect garlic chook .
Combine this with mobility – and then you have rich instructional video anywhere – add haptic devices and then things start to get really interesting!
If a picture is worth a thousand words then what is a video worth?