From social clicks to video flicks

The Net Generation – the Future is Video – Telstra Business Conference – Sydney, 30th October 2008

I’ve been asked to showcase CLIVE this afternoon at a Telstra Business Conference of the “Net Generation” – the future is video

A few of the people in the audience may have seen similar video overlay technology on some website in the US but will not of heard of the CLIVEvideo Project; what we are doing here in Oz nor the video functionality and production quality.


Our part is pretty informal – the meet and greet during registration, the coffee breaks and after.

We’ll run through the standard opening to get some Attention and Interest – through the features and then show a few customer examples.  If you’ve already seen the maxys home page or CLIVEvideo home page you are already past that point.

Key point is to demonstrate CLIVE and how quick and easy it is for customers to engage- from 30 minutes in the studio and onto their website in a few days AND increased CTR performance and conversion.

From the speakers the key elements I’m interested to explore today are

  1. Disruptive technologies and the “tsunamis of change”. 
  2. Video and the Customer Engagement Process – from self publishing and user content creation to professional production
  3. Quality rises to the top – what is the cost of quality?
  4. Social sharing of video content eg Twitter/ Facebook and syndication models.

 I’ve embedded this Meebo chatroom for today – come and join us around 4.30PM AEST.

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Ex publican, photographer, musician, entrepreneur and Head of Digital for the Cronulla Sharks.